winning market share
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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
content creation diagram
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Winning Attention: A Plan for Content Creation

We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
infinite game simon sinek
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The Infinite Game