We’ve heard the advice from all sides: “Invest in a great logo”. But what makes them so important? While it may seem obvious to many, there are entrepreneurs and smaller business owners who don’t really know why logos are so important.
In it’s simplest form, your logo is a visual mark, a design, emblem, or icon that serves to identify your organization. Of course, your brand is much more than your company name and a logo, but the logo is certainly a big part of the equation. It’s a visual cornerstone.
The best logos are clean, memorable, and simple. Take a look around and note just how many logos you’re confronted with in your daily life. They serve to remind you what kind of computer you’re using, the shoes you’re wearing, and the car you’re driving.
Why do I need a logo?
A logo’s most important job is to help prospects and customers identify your company and attract attention to your business and its products and services.
Another important function of a logo is to attract attention to your business and its products and services. They serve to catch peoples’ eyes, and great logos are immediately associated with certain brands – whether they appear on a pencil or on a billboard.
One of the best features of a good logo is that it’s completely unique (assuming you’re not using standardized templates). Your logo can only be associated with your business – nobody else’s. Because of this, you have an opportunity to create a unique first impression. It’s the first line of defense against your competition and it will serve as the very first difference your customers will notice between you and the others.
This is why it’s important to avoid generic, copied, or cliché logo designs? Contact our Logo Design Group Phoenix to get a quote.