relevant website content

Call to actionLead conversion is all about turning unknown website visitors into identified leads. We do this by offering them helpful content for which they’re willing to exchange their contact information. Over time, leads turn into opportunities, who become customers and even promoters of your brand.

Clearly, lead conversion is a big deal. How can you optimize your site for lead generation? By creating optimized conversion paths. Here’s how.

What is a Lead Conversion Path?

A lead conversion path is a sequence of steps that an anonymous visitor on your website will take to become a known lead. A conversion path is made up of an outstanding content offer at its center, surrounded by supporting content like blog and social posts, web pages, calls-to-action, landing pages, and a thank-you page.

Steps to Lead Generation:

1. Website visitor sees one of your outstanding content offers that interests them.

2. They click on a call-to-action button or link to access that content, which takes them to a landing page.

3. On the landing page, they’ll submit their information through a form in exchange for access to the piece of content.

4. Upon submitting the form, they’re taken to a thank-you page to receive the content.

Now you’ve got yourself a new lead!

By designing and optimizing great lead conversion paths, you’ll be able to move visitors through the buying process and help them become customers and promoters of your brand.

1. Relevant Content

relevant website contentContent is ubiquitous. Literally everything on the web is considered content. It’s what you’ll use in inbound marketing to attract and convert new customers on your website.

Creating the right content is the real challenge. I’m sure you can guess that good content has got to be optimized for your buyer personas. It should address the concerns and challenges they are facing and provide solutions toward their goals. Of course, it also needs to be interesting to boot.

But here’s the thing – it’s not enough to produce interesting and relevant content for your ideal target audience. That content needs to be relevant based on where they are in the buying process.

The buying process is the active set of steps your prospects go through leading up to making a purchase. They’re going to be interested in learning about different things at different stages of their decision-making process.

Most of your website visitors are going to be at the very beginning of the buying process. They might not even know what you’re selling or how it can help them. They might just know that they have a challenge or opportunity on their hands. Sometimes, they may not even know this much. Content for these visitors needs to be very high-level and educational in nature.

Down the line, visitors may be comparing their options or looking for deeper features or pricing details. Content down the sales funnel needs to speak to this evolving set of interests.

2. Landing Pages that Resonate

landing pagesNow that you’ve got some incredible content that speaks to both your target audience and where they are in the buying process, the next step is the mechanism to convert them into leads. That’s what a landing page is for.

Landing pages are specialize web pages whose sole purpose is to collect contact information in exchange for something of value. At a minimum, landing pages contain a form that users are obligated to fill out if they are to gain access to your awesome content offer. Just like the offer itself, landing pages need to resonate with your visitors based on buyer persona and where they stand in the buying process.

To be most effective, your landing pages need to present the benefits that your visitor wants to see at that point in time. It should make the points that address the particular problem or opportunity your visitor is faced with.

Let’s say your content offer is a 20-page ebook about training a service dog. Someone at the very beginning of the buying process who hasn’t even found the dog they want isn’t going to be very interesting in downloading the book if the landing page talks about long-range hand signals. Instead, an effective landing page might highlight how your book focuses on breed selection.

Again, focus on your buyer persona and also the buying process.

3. Enticing Calls-to-Action

Call to actionWorking backward, you’ve got a great content offer and relevant landing pages. Now you need to set up ways for visitors to actually access these elements in the first place. That’s what a call-to-action does.

A call-to-action effectively advertises your content offer. They can be buttons, images, videos, text links and otherwise. The call-to-action can be considered the start of the lead conversion path.

A good call-to-action is enticing, action oriented, and consistent with the message your users will find down the line on landing pages and the content offer itself.

By action oriented, I mean they should be “click worthy” because this is what you want your users to do. There should be some kind of action language like “download”, “watch” or “learn”. Colors should help them stand out from the rest of your website content.

4. Optimized Thank-You Pages

thank you pagesWorking backward, you’ve got a great content offer and relevant landing pages. Now you need to set up ways for visitors to actually access these elements in the first place. That’s what a call-to-action does.

A call-to-action effectively advertises your content offer. They can be buttons, images, videos, text links and otherwise. The call-to-action can be considered the start of the lead conversion path.

A good call-to-action is enticing, action oriented, and consistent with the message your users will find down the line on landing pages and the content offer itself.

By action oriented, I mean they should be “click worthy” because this is what you want your users to do. There should be some kind of action language like “download”, “watch” or “learn”. Colors should help them stand out from the rest of your website content.

Last Thoughts

Conversion paths are the processes you create on your website to turn strangers into qualified leads. A good website will have many conversion paths set up with many content offers, each addressing different buyer personas at each phase of the buying process.

If you want to learn more about this stuff, check out the “Converting” chapter of our Step by Step Guide to Inbound Marketing.

Feel free to reach out.

google-web-search

Ever think about how Google makes sense of all the noise out there on the web. How do they decide what websites to show you?

Matt Cutts is an engineer at Google and probably the most qualified SEO expert on the internet (in our opinion). Here’s what he covers:

Spiders and Web Crawler

This is how Google checks out what’s out there on the web. Make it easy on them!

Links

Spiders evaluate which website are linking to other sites, and rates their relative importance. The more quality sites that link to you, the more important you are. Makes sense.

Page Rank

Each page is assigned a page rank based on its relative importance. Only the absolute best websites in the world are given highest page rank.

Google Web Search Score

In about 1/2 a second, Google takes all this into account and assigns each web page a score. This is how it decides which pages are shown when you do a web search…and in which order.

Advertisements and Impartiality

Matt wraps it up with a quick discussion on Google’s handling of paid positioning, advertisements and their emphasis on impartiality.

I highly encourage you to check out more of Matt’s stuff. He’s really good at what he does, and although he’s a high level SEO guys at Google, he always speaks in non technical layman’s terms.

You might also visit these links to find some more Search Engine Optimization Resources or download our concise ebook on SEO for the do-it-yourselfer in you.

inbound 101 - lead conversion process

inbound 101 - lead conversion process

The whole idea of inbound marketing is to create a system that addresses every stage of the buying process…not just generating website traffic.

Simply attracting a bunch of new visitors to your website is not enough. What happens when they get there? What if they’re not ready to buy immediately? How do you qualify them as potential customers worthy of your ongoing efforts?

Many business operators think search engine optimization (SEO) first, which is fine:

• How can we get ranked higher with Google?

• How can we grow our audience?

• Should we set up a blog to attract customers?

• When someone searches for “Insert Generic Search Term”, how can we be listed first

SEO is great…and ranking is a super important metric for many businesses in terms of bringing value to their websites. I get it. The best content in the world is of no use if nobody finds it.

But let’s move beyond the Attraction Stage. Let’s assume we’ve got some people coming to your website. What now? How do we learn more about them and what they’re interested in? How can we continue to deliver value after they leave the site…until the time they decide they want to do business? We need a lead conversion process.

The answer is a Lead Conversion Process…
and here are 4 steps to bring more leads in the door…

Step 1: Craft a Content Offer

inbound-marketing

This is going to take some time and some thought. A premium content offer is a piece of material that your prospects will actually find useful or helpful…it’s got to be something of real value.

For example, our Step-by-Step Guide to Inbound Marketing is 45 pages long, with graphics, stats, and detailed info you won’t find all in one place on the web.

Content offers can be Ebooks, White Papers, Webinars, Video Presentations, How-to Guides, Product Comparisons, etc.

You should have a content offer for each buyer persona at each phase of the buying process: Discovery, Evaluation and Decision, but let’s go for just one good one for starters.

Step 2: Create a Call-to-Action

A call-to-action is a link or button for your website visitors to gain access to your content offer. It could be an icon in the margin, or a text link in the body of a blog post. A good call to action is enticing, attention-getting, and consistent with the content offer. No false advertising!

Here are some examples:

website lead conversion call to action
lead conversion process call to action

Step 3: Create Landing Pages

When someone clicks on your call-to-action, they are taken to a landing page. This is where they’ll have the chance to access your content offer in exchange for some contact information. This should be a fair trade for them if they believe your content offer is worthy, and you haven’t demonstrated that you’re going to spam them in the future.

The landing page should present the content offer well and contain the following:

• Clear description of what the content offer is about

• Visual representation if possible

• Short form to collect name, email and any other information

Once visitors complete the form on your landing page, they officially convert to a lead. Submitting the form should take them to the content you promised to deliver.

Here’s an example: 

website lead conversion process

Step 4: Analyze and Repeat

A good inbound marketing website will have a variety of content offers for each buyer persona in different stages of the buying process. This methodology leads prospects from the top of the sales funnel, down through the discovery, evaluation and decision stages later on.

lead conversion path analysis.png

Each conversion path needs to be analyzed and tweaked for improvements. You might find that your pages are getting plenty of visitors, but nobody is bothering to click on your call-to-action. This could mean that the call itself needs to be redesigned, repositioned, or the content offer isn’t intriguing enough.

Take one element and change it up. Compare the two and pick a winner. Repeat at every stage of the conversion path. This is the most important thing you can do to perfect lead generation.

Conclusion

So, a good lead generating conversion path addresses the question: What happens when visitors make it to my site?

The goal is to get visitors to identify themselves, and offer up some information about their interests. To get this information, you’ll need to develop great content offers and an enticing path for them to find it.

With greater converions, you’ll have the ability to set up workflow automations to segment your audience, deliver customized content to them, and nurture your website visitors into becoming your best customers.

Good luck!

Intro to Inbound marketing video

Many companies mistake Search Engine Optimization (SEO) for Inbound Marketing. The truth is that SEO is only a small part of the Inbound Methodology’s Attraction Stage. Sure, SEO helps to bring new visitors to your website, which is great.

What happens when visitors make it to your website?
• Do they come and go without a trace?
• What are they interested in?
• Chances are, they’re not ready to buy just yet…
how do you keep their interest over time? 

These methods tackle the entire sales funnel…leading prospects into and through your sales funnel through self discovery and on their own time. Our Inbound Agency specialist Casey Bourque explains in this video how it works in principle…

How to get clients into the sales funnel:

inbound-marketing
business-blog-ideas

Blogging is a great way to build up some relevant, optimized, current content on your website. There are tons of useful marketing features inherent in a good blog: lead conversionsearch engine optimization, lead nurturing, lead segementation, and just plain old production of interesting stuff.

What happens when you run out of things to write about?

Where do you go for ideas?

What subjects can you fall back on to fill in the creative gaps? 

Here are some quick tips…

We’re All Hunting for Business Blog Ideas…Keep it Simple

You’re probably over complicating things. Really. Most blogs are published for the Attraction phase of the inbound marketing process. You’re trying to capture the attention of internet “passers by”. They’re not so laser focused on intricate details at this point. In fact, they probably found your blog in the first place through search engine optimization or social media. They’re not far enough down the learning path to get into much depth. So don’t.

Mind your FAQs

Back when you started blogging, you were probably told to begin with the 10 or 20 most commonly asked questions that you hear from prospective customers. This is a great place to search for new material.

Maybe you rolled out a new offering and you’ve got a new batch of queries that need some answering. If you wrote about frequent questions before, go ahead and look them over and maybe you can write an update or revision.

The questions that your customers are asking you the most are also the questions they are asking the internet the most.

Using these keywords and employing the language that they’re used to hearing is going to get you found. Make it a point to aways write about the questions people are asking.

What’s the industry up to?

We’re always looking to provide helpful information. Think of the prospect’s perspective. What do they really want to know about?

Everyone can use an occasional quick brush up on happenings in their industry. Take a look at your buyer personas and think about the industries they are in. Research some current events and put them into your own words. Keep them short and easily digestible.

Post something funny

Everyone likes a good laugh…and there’s quite a lot of value in making people laugh. Maybe it’s time to show the world that you have a fun personality. Shoot for publishing something that your subscribers will share. Good old fashioned humor is great for breaking up the monotony. Maybe it’s a video or funny photo to compliment a quick tip.

Teach from a mistake or shortcoming

It sounds counter intuitive, but showing people that you’re not perfect instills a sense of modesty and legitimacy. You can always spin it positively of course, but letting people know that you aren’t perfect, and that you’re williing to disclose your shortcomings is a valuable human (and writing) trait.

Down the line, when you actually want to shed some advice, it’ll come with greater acceptance. Remember that phys ed teacher in junior high who always ripped on everyone for being out of shape? I bet that time when he complimented your dodgeball skills really meant something.

What’s the competition up to?

Take a look at what your competitors are writing about. Is there something on their pages that has attracted a ton of attention? Of course you can look at your own analytics in the same way, but your competitor websites are a great place to find writing fodder. Chance are, whatever they’ve posted can be improved on with some better visual aids or stronger data points.

When all is lost, make someone else do it…no, seriously

Sometimes you’re just lost for words. Ask an expert some questions or have someone comment about their area of expertise. Record the responses or write it down and publish as an “interview”. Maybe you walk over to the graphic designer’s office and ask her about the new Photoshop software upgrade or the 3 quick tips for developing a great logo. People will talk if you give them a chance.

Good luck!

how to seo

Here’s our basic guide to kickstarting a search engine optimization process for your website…How to SEO. Search engines are getting smarter, and the old “tricks” don’t work. Develop some sound strategy for writing content and formatting your pages so that both search engines and humans love it!

Here’s what we cover:

  • What is Search Engine Optimization? – How do search engines work and how do they know about what the internet is talking about? Who do the search engines care about most and how that affects your strategy.
  • How can my website rank higher in Google searches? – What is search ranking and what factors help you rank higher? What is the value of showing up on the first page of Google results?
  • What’s the difference between organic and paid results? – Does paying for positioning make sense? How do you compete for organic results? Which is better?
  • How to research and select keywords – You can’t rank #1 for everything, so how do you target which searches you want to win? How many searches take place? What kind of competition is there? What benefit is there for ranking high?
  • What is semantic search and why does it matter? – Search engines are getting smarter…they’re accounting for what searchers “mean” when they type in keywords. Stuffing keywords on your pages won’t work.
  • How do I optimize pages for search engines? – What are the exact steps for creating pages that search engines will love? What elements are most important?
  • The Golden Rule of SEO – Of all the things to remember, this is the center of all modern day SEO…

It’s all in the book…along with tons of other resources to help you deliver new business for your company. Here’s anothe article on search engine optimization you might find interesting.
If you like the book, we’ve got plenty of other web design and inbound marketing resources on our website.

market-position-statement

Most small and mid-sized companies completely SUCK at defining their own market position. They’ll use ambiguous and overused terms like “Incredible Customer Service”, “Industry Leading Expertise” or “We Focus on Delivering Greatest Possible Value” to describe their offerings. Garbage.

That stuff doesn’t tell anyone anything and just makes you sound like all the rest. This guide runs you through a thought process aimed at real details to help you differentiate, attract the right customers, and grow your business through Inbound Marketing. It’s the very beginning of the story you’re going to tell.

Here are some starter questions:

  • Who are our best customers and who are we selling to?
  • Why does our company exist?
  • What specific value are we delivering?
  • What are we best at compared to our competition?
  • How are we unique?

How to Craft Your Market Position Statement

This guide outlines the steps you need to follow and all the questions you should have answered before you’re able to truly market your offerings. Honestly, it probably won’t be that easy (if you’re doing it right), but it’s always time well spent.

Use the ebook to guide your thoughts and be sure to provide as much detail as you can. Include key members of your team as you’ll want their input and alse their buy-in eventually. In the end, you’ll have a clear understanding of where your company is posistioned and how you compare with your competition.

How to Craft Your Market Position Statement

This process is kind of like going to therapy…if you’re not up for it, it’ll never be helpful. Falling into boring clichés to describe your company will just fill space on a page. It won’t tell anyone anything about you. It won’t be interesting, and it certainly won’t grab anyone’s attention.

Terms like “Market Leader” or “Best Customer Service” are complete garbage. This is what everyone is writing. What is it about your customer service that make you the best? Be specific. Isn’t something like this more interesting? :

“Every client has the mobile telephone number for their dedicated sales representative. Dial directly any time, day or night.”

Own your niche. Be specific.

1. Your Current State

Take stock of how differentiated you are today. Use this analysis of your stengths and weaknesses to define your market positioning moving forward. Don’t try to be all things to all people.

2. Your purpose

Why do you show up at work every day? What would your customers miss if you weren’t in business tomorrow? Telling people why your clients love you or why anyone should consider hiring you will always be an interesting story for your prospects.

3. Your Best Client

Who to you want to do business with? Perhaps more importantly, who DON’T you want to do business with? Define your target audience specifically…what are they concerned about? Where do they get their information? What are their pains? You can’t address these questions with your marketing unless you consider them first.

4. Your Core Competency

What are you expert in? What makes you better than your competitors? If you can’t identify these differentiators, then you either need to find them or shift into a different niche. Eithe way, knowing what you do best is hugely helpful information when you start competing for business.

5. Your Company Culture

What is is like to work at your company? What kind of people do you hire and what does it take for them to be successful. Would you ever turn down business on the basis of your values? This makes for great conversation in your marketing materials.

End Goal: Create Your Market Position Statement

In the end, you’ll come up with your company’s market positioning statement…taking into account everything you’ve written and considered to this point.

Here’s Web Design Phoenix’s Positioning Statement if you need an example:

“We provide Value Driven Website Design for sales oriented companies
that are run by people we LIKE because:
1) We don’t enjoy working with people who aren’t nice
2) We believe that successful online marketing is not a project, but a process requiring planning, agility, data-driven decisions, and continual improvement”

Last thoughts…

If I haven’t said it enough in this post, take your market position statement seriously. It’ll help you become more intriguing to both your prospects and also to future employees. Define who you are and stand for something…everyone likes that in a person and a company. Good luck!

Download our ebook or write in some comments or questions below. I’ll be glad to address anything you’d like to know about.

blog-components-for-inbound-marketing-in-phoenix

By now, you’ve probably come to recognize the value of relevant, interesting content for your readers on a regular basis. A blog is the perfect avenue for handling this…basically a new, search engine optimized page created every time you post. Sounds great in principle, but most groups overlook the basics.

I’m not saying it’s guaranteed or easy, but commit to these rules and you’ll be on your way. 

  • Come up with a great title
  • Keep it natural, but watch your grammar
  • Using visuals and multimedia
  • Link building
  • Calls to action

Here are some key blog components for inbound marketing:

1. The title matters…a lot

This is what everyone sees first…make it good. It’s got to be interesting and captivating enough to draw some attention. It also should clearly indicate what the heck you’re talking about…no misleading sales pitches or car salesmen clichés. Try to be clear and honest…tapping into what you know about your target audience. What are their concerns, problems, pain points?

2. Keep it natural, but use proper grammar and formatting

Your blog shouldn’t sound like a legal document. Keep it natural and speak the language of your audience, but get the grammar and punctuation right. Make sure there aren’t any silly mistakes that could have been easily discovered with a simple proofread.

Break things up into easily digestible sections. Nobody wants to read War and Peace, so don’t give it to them.

3. Using images and visual aids

Shoot for at least one good supporting image or infographic per blog post. Here’s a chart that doesn’t show anything, but visual aids break up the monotony of a page full of text. Think of photos, videos or slideshow presentations that can support whatever you’re writing about.

inbound marketing in phoenix

4. Give ’em some direction…include some links

Don’t over do it, but adding a link or two per paragraph is definitely a best practice. External links refer to other websites that might support your stance or where you researched material.

Google (there’s an external link) likes external links because connecting with other websites generally shows that you’ve done some homework in researching and composing your content. This can also help with building connections online.

Internal links send readers to other areas of your own website. For instance, if someone is reading this article about blogging, they might also be interested in checking out our Search Engine Optimization ebook. Here’s a link for them to do that: Quick and Easy Guide How to SEO.

With internal links, consider the “anchor text” that you use. Notice in our link, we used the name of the book itself instead of the old school “click here”. Google recognizes good anchor text as a more relevant and useful link.

5. Always have a compelling call-to-action

inbound-marketing

If readers actually likes what you’re writing about, and they want more, give it to them.Don’t write an entire page of content only to conclude with a dead end. Your call-to-action should be compelling enough to draw clicks, and the result should actually deliver value for the reader. No fakeouts.

For example, this blog post represents only a small sliver of our 45-page ebook all about inbound marketing. Anyone who would like to learn all the steps for creating a solid inbound marketing process can click the call to action button below, or on the image to the right.

A call-to-action is where the conversion process happens…you’re giving some genuinely helpful information away. In return, you learn about the interests, likes & dislikes of your audience.

Last thoughts…

Keep your blog posts concise and interesting. Write about things that people actually want to learn about…not how great your company is. Keep things natural and don’t use too much industry jargon.

Follow these basic rules with every post and your blog will pick up steam in no time.

If there’s anything you’re curious about, we’ll gladly address it. Leave some comments below or reach out to us any time to talk things over.

guide to inbound marketing

We’re super excited to publish our newest and FREE educational ebook about creating your own Inbound Marketing program – Guide to Inbound Marketing. We’re talking 45 pages of easy reading to help you build a system for attracting new visitors to your website, and converting them into leads and customers.

Here’s what we cover:

Optimizing your website – On and off-page SEO, how to set up and write your blog for best search engine results, and other ways to bring new visitors to your site.

Creating content – How to decide what kind of content you should be offering. What is a content offer and why is it so important to Inbound Marketing? What formats are most successful?

Amplifying with social media – Decide which social channels are best for your company, and exactly how to lever into the billions of users every day. Listen to what people are saying about your industry and your company.

Converting visitors into leads – What is a conversion? How do we get people to like your stuff and your company? Learn how to target, qualify and rate the exact kinds of customers you’re looking for.

Nurturing leads into customers – Not everyone is ready to pull the trigger immediately. What can you do to keep them interested, and lead them to discover that they should be doing business with you?

Analyzing and refining – What data should you be tracking, and what information isn’t really worth your time? How do you make adjustments to improve efficiency and lower customer acquisition costs?

It’s all in the book…along with tons of other resources to help you deliver new business for your company.
Check out our Guide to Inbound Marketing book for free. If you like it, we’ve got plenty of other web design and inbound marketing resources on our website.

chrome-non-https-website-labeled-not-secure

Beginning at the end of January, Google Chrome’s newest version 56 is released. With the recent wave of concerns over cyber security, there are big changes in the way that Google will be treating website that are not using HTTPS – also know as Secure Socket Layer encryption (SSL)

Although the timeline for these effects are unclear, here’s what you need to know:

Non HTTPS Pages Labeled “Not Secure” by Google

  • What is SSL?
  • Why does HTTPS matter to Google?
  • If your site isn’t using SSL, your users may have big concerns with Google’s warning
  • Seach engine rankings will likely be affected by Google’s perception of security on your site
  • How do you get on board with SSL?

So here’s the deal. Your website needs to be running SSL encryption. It used to be that only ecommerce websites or sites handling the exchange of sensitive information bothered to set up SSL. This has changed big time…and it’s reshuffling the deck to some degree in Search Engine Optimization.

1. What is SSL?

Secure Socket Layer encryption basically protects information as it’s passed around the web. When you visit Amazon.com and buy a birthday gift, you’re giving away some pretty important info: credit card numbers, contact information, addresses, and some other preferences.

SSL is a nifty system that sets up a unique 1-time connection between your computer and Amazon (think of a digital pipe) while you’re on these web pages. This connection is made up of a bunch of code to keep hackers from tapping the wires and intercepting the messages.

When you’ve completed your purchase, the pipe evaporates without a trace. This keeps the bad guys from stealing credit card info.

2. Why does HTTPS matter to Google?

HTTPS replaces the HTTP designation at the front of a website URL when the page is SSL protected. It’s just a label…the extra “S” stands for SSL.

Google’s job is to reward the best websites and downgrade the risky or less beneficial website. It is their position that online security is a bigger factor in judging a website’s reliability than ever. Google is now encouraging websites to get rid of the plain old HTTP in favor or HTTPS. Over time, Google Chrome is going to perceive any website without the HTTPS designation as being “Not Secure”.

3. What will my website visitors see?

It’s a phased rollout…and it’s already happening. Initially, they’ll add a “Not Secure” label to password pages, credit card pages, or any pages viewed in “Incognito Mode“. It’ll look something like this:

non HTTPS sites labeled not secure

In phase 2, Google with turn up the heat and will lable every page with the plain HTTP label like this:

red non https sites labeled not secure

This may confuse and even deter your visitors because they might think that your site has been hacked or somehow compromised. They likely won’t consider that it’s just a precautionary measure from Google.

4. Will search engine rankings be affected?

One can only assume. Nobody really knows what’s in Google’s ranking algorithm, but if we think about it logically, Google is in the business of helping web users. how-to-seo

They obviously consider less secure websites inferior to those more secure sites with the HTTPS designation. It is our stong opinion that search results and rankings will somehow account for this ideology.

With two otherwise equal websites, it stands to reason that Google would prefer the more secure site over the less secure site when it comes to page ranking.

We suggest moving over to HTTPS regardless.

If you need a little SEO refresher, here’s a recent article to help you with Search Engine Optimization Basics…or check out our ebook.

5. How do I get the HTTPS designation?

Well, you need SSL encryption. It’s not that difficult and your hosting provider should be able to take care of this for you pretty easily. Most will do it for free, and others have some pretty simple documentation to do it yourself. If you’re not an expert, be careful…you want to get this right.

Here’s Google’s technical description for implementing SSL on your website. If you’re already set up with SSL (your URL already has HTTPS), then congrats and you’re good to go!

Last thought…an ounce of prevention is worth a pound of cure

Get on this ASAP. Online security for your visitors, and your search engine rankings are far too valuable to leave to chance. Your users are going to be surprised to see that your site isn’t considered secure…and it will probably cost you business.

If you’re thinking of a new website, make sure your developer knows what they’re doing and you get set up with SSL encryption from the beginning.

It’s an easy fix and likely comes at little to no cost. Send me a message or comment below if you’d like some assistance.