Tag Archive for: shark stories
Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.