Defining a Buyer Persona
Take 5 - 10 minutes to create an accurate buyer persona for your company...more detail the better. The goal is to carefully define your ideal prospects (or negative prospects) so that you can create content that resonates.
Sample Template - The "Who"
What jobs does this person have? What is their career path? What is their family life like?
Is this person male or female? Age? Income level? Location? Urban or rural, etc.?
What is their demeanor like? Communication preference? Any obstacles or gatekeepers?