The creative process begins with identifying the uniqueness of your company’s core principles. Depending on the nature of your business and the type of clients you wish to attract, you may elect to go the route of stylish, serious, corporate, funny, elegant, unique, funky, plain or beautiful.
Design includes the company logo, but also deploys color schemes, fonts, typeface sizing and spacing, line heights, placement, punctuation, imagery, and symbolism to name a few.
Most important is that the target audience for your products and services feels confident that you will satisfy their needs reliably and professionally.
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