Finally Getting Around to that Website Redesign?
20-Minute read on managing risk and resources around your #1 marketing asset
Past experience tells us that website redesigns are often plagued by big up-front costs and brain damage.
Usually that means vague deliverables, substantial time investment, and some business interruption…and nobody knows if the work will ever pay off.
There’s a better way. Don’t write any checks until you read this book.
