Targeting your ideal (and worst) customers
Before you can begin telling compelling stories, you need to figure out who your audience is. Are you selling to teenagers, corporate executives, or parents of babies? How much do they already know about your product or service? What are their problems or questions? Messaging is going to change big time based on these and other factors.
• Who are your ideal customers and what do they care about?
• What are their goals and challenges?
• What messaging can you create that resonates with them?
• Can we identify your worst customers?
Your Buyer Personas serve as the guide for every piece of content you’ll ever produce. Use our free online form to define exactly who you’re marketing to in just a few minutes. We’ll send them to you when you’re finished.