The basics of on-page SEO are really important, but once you’ve got it covered, you also need to market your content. Search engines are designed to assess best fit in terms of relevance, but they have no internal means to assess the quality of your stuff.
Instead, search engines measure the importance of what you have out there by measuring and tracking what users do: what do they find, do they react or comment, and what are they linking to? You gotta get your content shared, talked about, and linked to.
SEO is constantly changing
When search engines came on the scene back in the 1990’s, shady tactics like manual submission, keyword stuffing, and meta tags were all necessary to get ranked well. A few years later, buying tons of fake inbound links through automated blogs and directories was the norm. Still later in 2011, social media marketing gained big impact. Search engines have refined their technology to evolve with these practices. What worked in 2001 could really hurt you today.
Although the future is unknown, chance is going to happen. As a result, search engine marketing will remain a priority for businesses who want to stay competitive online. Some say SEO is dead or contributes to spam. The best response is some simple logic:
Websites are competing for attention in search engines, and those with the ability to improve their website’s ranking will receive increased traffic and attention.