Here’s the one thing that will help you tell better marketing stories. Market Positioning Analysis – It’s easy to fall into the same language that everyone else is using…”Great Customer Service”, “Focused on Results”, “Experienced Staff”. It’s just fluff, nobody likes reading it, and it won’t set you apart. Instead grab the book and go through a quick exercise with your team:
• Evaluate your Current Position
• What’s your Value Proposition?
• Define your Best Client
• How are you Differentiated?
• What’s your Company Culture?
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