Convert Strangers into Qualified Leads
Random visitors coming and going from your website and social media doesn’t do you any good. You need creative, compelling ways to have them raise their hand and identify themselves to you.
In researching website copy, and some of our competitors, I stumbled on a site that had the word “we” written 33 times…just on their homepage. A clear example of what not to do
Creating content is hard, but documenting your journey is actually pretty easy. If you’ve got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you’re passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
I can’t remember the last time I blindly completed a contact form…so we got rid of ours entirely. Spammers and salespeople were just wasting…
What are the benefits and drawbacks of hiring a marketing agency vs bringing on staff in-house? Outsourced online marketing wins every time.
Should you use outsourced lead generation or handle inbound marketing internally? Well, it depends on a lot of things…here’s how to decide which way to go.
Optimized lead conversion paths are how anonymous website visitors turn into qualified leads for you. It’s 4 elements…here’s how to set them up on your site
But let’s move beyond site visits. Let’s assume we’ve got some people coming to your website but aren’t ready to buy? What now? A lead conversion process.
Manage customer profiles and accounts. Allow clients to view order history, tracking, and delivery dates. Customers can manage their own accounts
Consider Shopping Cart Abandonment strategy. Notifications and email reminders. Up-selling opportunities and related products.