It’s time to Compete for Attention,
and Grow Your Business
Every organization wants more customers, more revenue and more growth. By definition, business is a competitive sport…you need to have a solid plan and expert execution to win.
Top 20 Ways Service Industry Companies Use Their Website to Grow
Here are some of the most popular ways that businesses of all sizes leverage their website to win, retain, and grow their customer base:
Why Bother Creating Fresh Content for My Website?
Nobody likes to ride on the same boring path every day. Tell your website visitors something they don’t know…that’ll help them answer a question, resolve a challenge, or give them a pathway toward something better.
SEO: What are Image Alt Tags and Why Do They Matter?
Alt tags, or alternative text, are a piece of HTML code that is added to an image on a website to provide a text alternative for search engines.
Simple 5-Part Format for Every Article You Write
Writing new content can be hard. Even if you know your subject matter like the back of your hand, it’s not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
How to Set Up a New Website A-Record in GoDaddy
Now that we’ve designed a brand new website, it’s time for launch. To do this, we’re going to need to adjust your domain’s A record. Don’t worry, it’s super easy.
Table Stakes vs. Differentiators – How to Nail Your Value Proposition
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
Professional Logo Redesign – How a unique message makes a brand successful
A unique idea and a meaningful message for a company logo is very important for a successful business.
Here is a little peek behind the curtains on how we design logos or redesign logos in Phoenix, AZ
Transcribing Videos – How to Multiply the Value of your Content
Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post.
5 Things I’ve Learned so far about Growing a Business During COVID-19
Every day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and
How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
A Simple Fix for your Company Marketing Messaging
In researching website copy, and some of our competitors, I stumbled on a site that had the word “we” written 33 times…just on their homepage. A clear example of what not to do
14 Tips for Amazing Web Photos | Guide to Website Photography
Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
Letter to a Client: Honest Feedback on Website Content
When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?
Golf Course Management as a Franchise Model – A One-Time Opportunity
Golf Course Management as a Franchise Model – A One-Time Opportunity
In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.
Grab Underpriced Awareness Before the Big Guys React
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
How Marketing Agencies Bring Content Every Day
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
The Value of Brand and How to Build your Reputation
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
In the Golf Business, Why is Big Data So Scary?
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
Why Selling Candy Bars is Nothing Like Selling Houses
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
Win Attention Today: Cross-Pollinate One Audience to Another
You can get the attention in places where you have fun, where you’re passionate, and where you love to produce content. Every now and then, just ask your audience if they’re interested in some other stuff that you do.
Why Keeping your “Secret Sauce” a Secret is a Bad Idea
Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
If your Company Website Sucks, here’s a Better Way
When the site finally launched, everyone high-fived each other and went back to their real work…leaving the site to degrade over the months to follow.
Tips for Writing Stuff that Doesn’t Suck
We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
How to Build Yourself a “Content Machine”
Creating content is hard, but documenting your journey is actually pretty easy. If you’ve got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you’re passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
Biggest advertising mistake that golf clubs are making
It’s astonishing to hear how romantic people can be about “what they’ve always done”. I believe it’s an enormous vulnerability… and at the same time a HUGE opportunity for orgs that get it. Those that aren’t building brand risk slipping toward irrelevance.
Winning Attention: A Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
But how?
Play golf and listen to our Web Design Phoenix Podcast
Golf is one of our passions. It gives us time to relax get creative and connect to nature. Listen to our podcast on how to get better at golf and learn something about business on the side.