Trending Topics
14 Tips for Amazing Web Photos | Guide to Website PhotographyNovember 20, 2019 - 1:38 pm- Keynote: Winning Market ShareOctober 18, 2019 - 3:02 pm
- How to Build Yourself a “Content Machine”September 2, 2019 - 12:57 pm
- Winning Attention:
A Plan for Content CreationJuly 30, 2019 - 11:10 am - How (and Why) to Define Your Company’s Niche Market PositionSeptember 6, 2017 - 10:56 pm
- Online Marketing: How to Attract, Convert and Close CustomersFebruary 16, 2017 - 8:50 pm
Designing a Modern Website
Transcribing Videos – How to Multiply the Value of your Existing Content
Attract the Right Attention Content Marketing, Inbound Marketing EntrepreneurVideo content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post.
5 Things I’ve Learned so far about Growing a Business During COVID-19
Your Game Plan Marketing Consulting EntrepreneurEvery day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and
How Small Companies Can Deploy Content and Win Attention at Scale
Attract the Right Attention Advertising & Paid Reach, Content Marketing, Graphic Design, Marketing Consulting, SEO (Search Engine Optimization), Website DesignBut how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
A Simple Fix for your Company Marketing Messaging
Convert Strangers into Leads Content Marketing, Fundraising Websites, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website DesignIn researching website copy, and some of our competitors, I stumbled on a site that had the word “we” written 33 times…just on their homepage. A clear example of what not to do
14 Tips for Amazing Web Photos | Guide to Website Photography
Build a Great Website, Trending Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website DesignPhotography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
Letter to a Client: Honest Feedback on Website Content
Track & Report Performance Content Marketing, Golf Marketing, Graphic Design, Marketing ConsultingWhen they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?
Golf Course Management as a Franchise Model – A One-Time Opportunity
Your Game Plan Golf MarketingGolf Course Management as a Franchise Model – A One-Time Opportunity
In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.
Grab Underpriced Awareness Before the Big Guys React
Track & Report Performance Advertising & Paid Reach, Analytics & Performance Data, Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Consulting, Social Media, Website DesignThink about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
Which Social Media Platforms Should I Use?
Attract the Right Attention Advertising & Paid Reach, Analytics & Performance Data, Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website DesignMaybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
How Marketing Agencies Bring Content Every Day
Attract the Right Attention Analytics & Performance Data, CRM (Customer Relationship Management), Marketing Automation, Website DesignAt the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
Keynote: Winning Market Share
Track & Report Performance, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, SEO (Search Engine Optimization)If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
How to Build a Loyal Following and Win Genuine Attention
Attract the Right Attention Advertising & Paid Reach, Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website DesignSo, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
The Value of Brand and How to Build your Reputation
Your Game Plan Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website DesignSo, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
In the Golf Business, Why is Big Data So Scary?
Close Deals (Sales) Analytics & Performance Data, CRM (Customer Relationship Management), Golf Marketing, Marketing AutomationWhat if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
Why Selling Candy Bars is Nothing Like Selling Houses
Attract the Right Attention CRM (Customer Relationship Management), Golf Marketing, Inbound Marketing, Marketing Automation, Marketing ConsultingI see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
Win Attention Today: Cross-Pollinate One Audience to Another
Attract the Right Attention CRM (Customer Relationship Management), Inbound Marketing, Marketing Automation, Social Media, Website DesignYou can get the attention in places where you have fun, where you’re passionate, and where you love to produce content. Every now and then, just ask your audience if they’re interested in some other stuff that you do.
Why Keeping your “Secret Sauce” a Secret is a Bad Idea
Attract the Right Attention Content Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization)Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
If your Company Website Sucks, here’s a Better Way
Your Game Plan Graphic Design, Inbound Marketing, Logo Design, SEO (Search Engine Optimization), Website DesignWhen the site finally launched, everyone high-fived each other and went back to their real work…leaving the site to degrade over the months to follow.
Tips for Writing Stuff that Doesn’t Suck
Attract the Right Attention, Close Deals (Sales) Advertising & Paid Reach, Content Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website DesignWe’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
How to Build Yourself a “Content Machine”
Convert Strangers into Leads, Trending Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website DesignCreating content is hard, but documenting your journey is actually pretty easy. If you’ve got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you’re passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
Biggest advertising mistake that golf clubs are making
Attract the Right Attention Advertising & Paid Reach, Content Marketing, Golf Marketing, Logo Design, Social MediaIt’s astonishing to hear how romantic people can be about “what they’ve always done”. I believe it’s an enormous vulnerability… and at the same time a HUGE opportunity for orgs that get it. Those that aren’t building brand risk slipping toward irrelevance.
Winning Attention:
Build a Great Website, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Social MediaA Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
But how?
A Plan for Content Creation
Play golf and listen to our Web Design Phoenix Podcast
Attract the Right Attention Fundraising Websites, Golf MarketingGolf is one of our passions. It gives us time to relax get creative and connect to nature. Listen to our podcast on how to get better at golf and learn something about business on the side.
5 Tips for a Great FAQ Page…
Attract the Right Attention Content Marketing, Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Website Designand why bother?
There’s a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.
and why bother?
Contact Form Fail – Ours was so bad that we got rid of it
Convert Strangers into Leads Fundraising Websites, Marketing Consulting, Website DesignI can’t remember the last time I blindly completed a contact form…so we got rid of ours entirely. Spammers and salespeople were just wasting…
Everyone likes shark stories right? I’ve got one for you
Close Deals (Sales) Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Inbound Marketing, Marketing Automation, Marketing ConsultingTakeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
Cheating the system when it comes to graphic design…
Track & Report Performance Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website DesignIf you don’t have an in-house graphic designer, you still probably need to throw together some graphics once in a while…Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I’m gonna suggest…
Simon Sinek: How Great Leaders Inspire Action
Close Deals (Sales) Content Marketing, Fundraising Websites, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website DesignHow were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn’t? Langley had the pedigree, the financial backing, and the expert team…
How about my people talk to your people?
Your Game Plan Golf Marketing, Website DesignQuit wasting time trying to book appointments and add some automation to your website, emails, or email signature. Just send a link and let others find the best time for them.
The World’s Greatest Stick Figure Marketing Formula
Your Game Plan Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Graphic Design, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, Website DesignThere’s a secret formula that every good marketer needs to follow, or you won’t ever achieve the results you’re hoping for. It starts with figuring out who your customers are, where they hang out, what kind of “bait” they’re interested in, and where you eventually want to take them.