CLOSING new customers is about presenting the right offer at the right time
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What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn’t? Langley had the pedigree, the financial backing, and the expert team…
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Announcing our newest educational ebook: Step-by-Step Guide to Inbound Marketing. We go over exactly how to turn your website into a lead and customer machine.
Across all industries, online marketing is becoming the primary avenue for Phoenix businesses to market their goods and services…surpassing print, television
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Recommended products Up Selling related products Using social proof to attract more and larger purchases The product information