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Table Stakes vs. Differentiators – How to Nail Your Value Proposition
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
In the Golf Business, Why is Big Data So Scary?
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
Tips for Writing Stuff that Doesn’t Suck
We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
Simon Sinek: How Great Leaders Inspire Action
How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn’t? Langley had the pedigree, the financial backing, and the expert team…
The World’s Most Effective Lead Nurturing Tactics
90% of new leads are not ready to make an immediate purchase. Here are the world’s most effective lead nurturing tactics.
The Step-by-Step Guide to Inbound Marketing
Announcing our newest educational ebook: Step-by-Step Guide to Inbound Marketing. We go over exactly how to turn your website into a lead and customer machine.
Online Marketing: How to Attract, Convert and Close Customers
Across all industries, online marketing is becoming the primary avenue for Phoenix businesses to market their goods and services…surpassing print, television
How Effective is Online Marketing for Law Firms?
How strong of a strategy is online marketing for law firms? There are key markers and metrics to consider – sales process, size/budget, and consideration level
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