Closing New Customers

In the Golf Business, Why is Big Data So Scary?

What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.

October 7, 2019/by Casey Bourque

Tips for Writing Stuff that Doesn’t Suck

Attract the Right Attention, Close Deals (Sales) Advertising & Paid Reach, Content Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.

September 9, 2019/by Casey Bourque

Everyone likes shark stories right? I’ve got one for you

Close Deals (Sales) Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Inbound Marketing, Marketing Automation, Marketing Consulting

Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.

February 14, 2018/by Casey Bourque

Simon Sinek: How Great Leaders Inspire Action

Close Deals (Sales) Content Marketing, Fundraising Websites, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website Design

How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn’t? Langley had the pedigree, the financial backing, and the expert team…

January 30, 2018/by Casey Bourque

The World’s Most Effective Lead Nurturing Tactics

Close Deals (Sales) Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Marketing Automation, Marketing Consulting, Social Media, Website Design

90% of new leads are not ready to make an immediate purchase. Here are the world’s most effective lead nurturing tactics.

July 12, 2017/by Casey Bourque

The Step-by-Step Guide to Inbound Marketing

Close Deals (Sales) Content Marketing, CRM (Customer Relationship Management), Graphic Design, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

Announcing our newest educational ebook: Step-by-Step Guide to Inbound Marketing. We go over exactly how to turn your website into a lead and customer machine.

March 8, 2017/by Casey Bourque

Online Marketing: How to Attract, Convert and Close Customers

Close Deals (Sales), Trending Advertising & Paid Reach, Content Marketing, CRM (Customer Relationship Management), Inbound Marketing, Marketing Automation, SEO (Search Engine Optimization), Website Design

Across all industries, online marketing is becoming the primary avenue for Phoenix businesses to market their goods and services…surpassing print, television

February 16, 2017/by Casey Bourque

How Effective is Online Marketing for Law Firms?

Close Deals (Sales) Content Marketing, CRM (Customer Relationship Management), Inbound Marketing, Logo Design, Marketing Automation, Website Design

How strong of a strategy is online marketing for law firms? There are key markers and metrics to consider – sales process, size/budget, and consideration level

February 1, 2017/by Casey Bourque