The Launch Phase is where we lay the foundation with strategic discussions and goal setting. We investigate and define buyer personas (ideal target customers), perform quantitative and qualitative research, and collaborate on fundamental assumptions about your value proposition and market positioning. This phase culminates with a comprehensive wish list of website features, which we’ll narrow down to a sharp focus on immediate and most urgent requirements. After 30 – 45 days, your launch pad website is ready to go live.
The Value Driven Design Process is made up of two phases: The Launch Phase and The Continuous Improvement Phase.