Value Driven Website Design
Mobile Responsive. Optimized. Tactical. Proven Results…
Value Driven Website Design is an evolved approach to website design that aims to eliminate the risks and inefficiencies of traditional methods. The primary starting goal of Value Driven Website Design is to get a new website launched a quickly as possible, minimizing out of pocket cost. Our approach brings businesses to market faster (typically within 30 days) and uses the new website to gather actionable customer insights immediately. After launch, the ongoing goal is to optimize website performance by continually refining the user experience and introducing improvements based on data collected from actual website visitors.
The Value Driven Design Process is made up of two phases: The Launch Phase and The Continuous Improvement Phase.
The Launch Phase is where we lay the foundation with strategic discussions and goal setting. We investigate and define buyer personas (ideal target customers), perform quantitative and qualitative research, and collaborate on fundamental assumptions about your value proposition and market positioning. This phase culminates with a comprehensive wish list of website features, which we’ll narrow down to a sharp focus on immediate and most urgent requirements. After 30 – 45 days, your launch pad website is ready to go live.
The Continuous Improvement Phase follows the launch of your new website, and extends indefinitely (or as long as contracted). We add website elements in short sprint cycles, typically 1 month each. Each cycle involves careful evaluation of website visitor data, team brainstorming, and prioritization of your website design wishlist. We select and build out elements that are believed to bring the most impact to the organization. Performance metrics help to measure successes and failures – which may be transferred to other areas of the organization and will be used in the next improvement cycle.
As you’ll see in our design portfolio, we showcase a wide variety of website, logo and corporate designs. Each product is custom built with the experienced insight of our developers and marketing experts. As is demonstrated, you’ll notice that our focus aesthetically is on clean, professional appearance and branding.
Beyond the simple look and feel of your website lies the functionality and it’s overall ability to provide users what they are looking for. This is effectively what search engines are measuring as they are rating various websites for certain search terms.
The content management system allows for your website to be easily edited without the need for any special computer knowledge or training. You will be able to simply maintain accurate, robust content on your website in-house without any need for expert assistance. An accurate, updated website will be seen as more valuable than one with stale content.
Generally speaking, many websites are not properly maintained, updated or utilized due to the hassle or expense involved with such maintenance. This diminishes the value of the website through deteriorating search engine ranking and outdated content. Our system will allow you to take control of your website, manage the content quickly and easily, and truly engage your website as a useful tool to promote your business.
Your website will include features that will enable you to do the following simply and efficiently:
Your website will be fully customized by Web Design Phoenix so you’ll only see features that are in use and interesting to your visitors. Our programmers have the ability to add automation and mechanisms including data forms, database integration, shopping cart/e-commerce, fundraising mechanisms, and most anything else that will benefit your business. You have the ability to start simply with your core design, then grow from there. Some ancillary advantages of using either TYPO3 or WordPress: