Value Driven Website Design

Building a complete website from beginning to end presents a huge number of unknowns. It’s not possible for anyone involved to consider every angle and optimize every functionality from the start. As a result, website developers must generalize deliverables and pad cost estimates to account for this uncertainty. Value Driven Design is a proven process designed to handle all uncertainty through a well defined series of actions – most importantly a mutual reliance on actual user data to guide web design decision making.

A typical website might employ Google Analytics to measure web traffic, but data collection usually ends there. Value Driven Designed websites not only measure web traffic, but also monitor visitor behavior, return visits, clicks and downloads, and email opens and clicks. Continuous website improvement means A/B testing with critical website elements to achieve optimal performance. High level understanding of user behavior can be transferred to other areas of an organization, informing all activities in marketing, sales or customer service.