Value Driven Website Design

Mobile Responsive. Optimized. Tactical. Proven Results…

Minimize Your Business Risk

Launch Your New Website Quickly

Stay Flexible and Agile

Continuous Business Impact

What is Value Driven Website Design?

Value Driven Website Design is an evolved approach to website design that aims to eliminate the risks and inefficiencies of traditional methods. The primary starting goal of Value Driven Website Design is to get a new website launched a quickly as possible, minimizing out of pocket cost. Our approach brings businesses to market faster (typically within 30 days) and uses the new website to gather actionable customer insights immediately. After launch, the ongoing goal is to optimize website performance by continually refining the user experience and introducing improvements based on data collected from actual website visitors.

Imagine if You Never needed to Redesign Your Website ever Again

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All The Benefits, Without The Risk

Launch Quickly Known Budget Continuous Improvement Data-Driven Decisions Defined Deliverables Information Sharing

Launch Quickly

The average website takes 3 – 6 months to complete using traditional development methods. It requires a ton of resources and involvement from your team – detracting from other responsibilities. Value Driven Design shoots for a 30 day website launch. You get to market quickly, measuring important performance metrics to inform future website improvements. While the new launchpad website is not complete by any means, it is better than your old site, mobile responsive, and serves as a perfect foundation for all future improvements.

traditional vs value driven website design

Known Budget

The average cost of a traditionally built website for a mid-sized company is $15,000 – $75,000. Much of this money is committed up front before you have any idea what effect the new site will have on your business. Our approach amortizes the costs of developing and maintaining your new website over an extended period – usually via a flat monthly retainer. You’ll have a crystal clear online marketing plan in place, and you’ll know exactly what you’re paying, and what you’re getting from our team of online marketing experts.

Continuous Improvement

Traditionally built websites often lie dormant for 1-2 years after completion. Value Driven Designed websites go live quickly, then evolve and improve continually. Each improvement cycle is a process of planning, prioritizing, building, measuring and learning. The more cycles, the more relevant and successful the website becomes. Your website is flexible, becoming your #1 marketing tool, optimized for search engines, user experience, lead conversion, or whatever key performance metrics are desired.

Data Driven Decisions

Traditional website design is based on subjective decision making without any guarantee of results. Tactics are deployed based on someone’s beliefs or what they’ve seen other websites doing. How do you know if your site will perform optimally? You don’t. Value Driven Website Design uses real user data to inform website design decisions. Regular evaluations and improvement processes ensure that your website continually evolves in lock step with your company and target customers.

Defined Deliverables

Building a complete website from beginning to end presents a huge number of unknowns. It’s not possible for anyone involved to consider every angle and optimize every functionality from the start. As a result, website developers must generalize deliverables and pad cost estimates to account for this uncertainty. Value Driven Design is a proven process designed to handle all uncertainty through a well defined series of actions – most importantly a mutual reliance on actual user data to guide web design decision making.

Information Sharing

A typical website might employ Google Analytics to measure web traffic, but data collection usually ends there. Value Driven Designed websites not only measure web traffic, but also monitor visitor behavior, return visits, clicks and downloads, and email opens and clicks. Continuous website improvement means A/B testing with critical website elements to achieve optimal performance. High level understanding of user behavior can be transferred to other areas of an organization, informing all activities in marketing, sales or customer service.

Our Process

The Value Driven Design Process is made up of two phases: The Launch Phase and The Continuous Improvement Phase.

Launch (1 Month)

The Launch Phase is where we lay the foundation with strategic discussions and goal setting. We investigate and define buyer personas (ideal target customers), perform quantitative and qualitative research, and collaborate on fundamental assumptions about your value proposition and market positioning. This phase culminates with a comprehensive wish list of website features, which we’ll narrow down to a sharp focus on immediate and most urgent requirements. After 30 – 45 days, your launch pad website is ready to go live.

Continuous Improvement

The Continuous Improvement Phase follows the launch of your new website, and extends indefinitely (or as long as contracted). We add website elements in short sprint cycles, typically 1 month each. Each cycle involves careful evaluation of website visitor data, team brainstorming, and prioritization of your website design wishlist. We select and build out elements that are believed to bring the most impact to the organization. Performance metrics help to measure successes and failures – which may be transferred to other areas of the organization and will be used in the next improvement cycle.

Non Profit Organizations & Fundraising Websites

Transportation, Automotive & Manufacturing

Financial Services & Fundraising Campaigns

Healthcare & Medical Groups

Art & Entertainment Groups

Construction, Contracting & Development

As you’ll see in our design portfolio, we showcase a wide variety of website, logo and corporate designs. Each product is custom built with the experienced insight of our developers and marketing experts. As is demonstrated, you’ll notice that our focus aesthetically is on clean, professional appearance and branding.

Beyond the simple look and feel of your website lies the functionality and it’s overall ability to provide users what they are looking for. This is effectively what search engines are measuring as they are rating various websites for certain search terms.

The content management system allows for your website to be easily edited without the need for any special computer knowledge or training. You will be able to simply maintain accurate, robust content on your website in-house without any need for expert assistance. An accurate, updated website will be seen as more valuable than one with stale content.

Generally speaking, many websites are not properly maintained, updated or utilized due to the hassle or expense involved with such maintenance. This diminishes the value of the website through deteriorating search engine ranking and outdated content. Our system will allow you to take control of your website, manage the content quickly and easily, and truly engage your website as a useful tool to promote your business.

Your website will include features that will enable you to do the following simply and efficiently:

Update text, graphics and links
Add, delete, relocate, or rename pages
Edit or update your photo galleries or video libraries
Change Frequently Asked Questions (FAQ’s)
Create and send newsletters
Maintain and display your calendar of events
Manage all content to increase search engine ranking
Obtain all analytical data for visits to your website
Hide pages you are working on, or set schedule for when information should appear on your site
In case of mistakes, our favorite CMS has an undo function you can access yourself

Your website will be fully customized by Web Design Phoenix so you’ll only see features that are in use and interesting to your visitors. Our programmers have the ability to add automation and mechanisms including data forms, database integration, shopping cart/e-commerce, fundraising mechanisms, and most anything else that will benefit your business. You have the ability to start simply with your core design, then grow from there. Some ancillary advantages of using either TYPO3 or WordPress:

Your website will never be obsolete – over 10,000 programmers worldwide contributing every day
Cost effective – there is no licensing fee for installing or using the software (open source)
Reduced hosting and maintenance cost – self administration means you aren’t paying for changes
Variable access permissions for your site administrators
Unlimited extensions, additions and flexibility
System flexibility – ability to change features and functionality on your website with relative ease
Improved security through frequent update cycles