Value Driven Website Design
Mobile Responsive. Optimized. Tactical. Proven Results…
Value Driven Website Design is an evolved approach to website design that aims to eliminate the risks and inefficiencies of traditional methods. The primary starting goal of Value Driven Website Design is to get a new website launched a quickly as possible, minimizing out of pocket cost. Our approach brings businesses to market faster (typically within 30 days) and uses the new website to gather actionable customer insights immediately. After launch, the ongoing goal is to optimize website performance by continually refining the user experience and introducing improvements based on data collected from actual website visitors.
The average website takes 3 – 6 months to complete using traditional development methods. It requires a ton of resources and involvement from your team – detracting from other responsibilities. Value Driven Design shoots for a 30 day website launch. You get to market quickly, measuring important performance metrics to inform future website improvements. While the new launchpad website is not complete by any means, it is better than your old site, mobile responsive, and serves as a perfect foundation for all future improvements.
Much of the budget for a typical website redesign is committed up front before you have any idea what effect the new site will have on your business. Our approach amortizes the costs of developing and maintaining your new website over an extended period – usually via a flat monthly retainer. You’ll have a crystal clear online marketing plan in place, and you’ll know exactly what you’re paying, and what you’re getting from our team of online marketing experts.
Building a complete website from beginning to end presents a huge number of unknowns. It’s not possible for anyone involved to consider every angle and optimize every functionality from the start. As a result, website developers must generalize deliverables and pad cost estimates to account for this uncertainty. Value Driven Design is a proven process designed to handle all uncertainty through a well defined series of actions – most importantly a mutual reliance on actual user data to guide web design decision making.
Traditional website design is based on subjective decision making without any guarantee of results. Tactics are deployed based on someone’s beliefs or what they’ve seen other websites doing. How do you know if your site will perform optimally? You don’t. Value Driven Website Design uses real user data to inform website design decisions. Regular evaluations and improvement processes ensure that your website continually evolves in lock step with your company and target customers.
A typical website might employ Google Analytics to measure web traffic, but data collection usually ends there. Value Driven Designed websites not only measure web traffic, but also monitor visitor behavior, return visits, clicks and downloads, and email opens and clicks. Continuous website improvement means A/B testing with critical website elements to achieve optimal performance. High level understanding of user behavior can be transferred to other areas of an organization, informing all activities in marketing, sales or customer service.
Traditionally built websites often lie dormant for 1-2 years after completion. Value Driven Designed websites go live quickly, then evolve and improve continually. Each improvement cycle is a process of planning, prioritizing, building, measuring and learning. The more cycles, the more relevant and successful the website becomes. Your website is flexible, becoming your #1 marketing tool, optimized for search engines, user experience, lead conversion, or whatever key performance metrics are desired.
The Value Driven Design Process is made up of two phases: The Launch Phase and The Continuous Improvement Phase.