Reporting on Performance
Tracking key performance metics means having a clear understanding of what’s working well and what isn’t. You make more informed decisions, stay agile, find more opportunity, and minimize wasted efforts.
When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
If you don’t have an in-house graphic designer, you still probably need to throw together some graphics once in a while…Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I’m gonna suggest…
Showing marketing roi to your boss can be a big challenge. With all the metrics we work with every day, there are a few that your boss will respond to most.
Know which items are in inventory and which items may either be unavailable or back ordered. Inventories are updated in real time across all sales channels.
Unlimited shipping rules and rate calculation Complete integration with major shipping carriers Real time shipping calculations.
Quantifiable analytic data Marketing decisions based on numerical analysis, not theory Understand where customers are coming from