Is Inbound Marketing a Good Strategy for My Business?
The truth is, inbound marketing is not a good fit for every company. Don’t worry, nobody here is going to shove that concept down your throat. We have a shared best interest with our prospective clients to figure out how much sense inbound makes before committing to working together. Hint: While we love new leads, we don’t want to work with every one of them.
If you’ve read up on inbound marketing (a.k.a. online marketing), then you probably understand the appeal of a system where customers come to you rather than the converse. Traditional marketing is about interrupting people and selling them your stuff. Inbound is about being helpful, earning trust, and letting the buyers come to you when they’re ready to pull the trigger.
The aim is to produce helpful and interesting content that attracts new customers to your company and keeps them engaged. Over time, you earn their trust and the snowball of lead generation and sales gets rolling down the hill.
Based on a few pretty simple questions, we have a well-defined matrix to tell you if online marketing is a good fit for your business. The higher the rating, the higher likelihood of inbound producing great returns. Companies with low ratings are not good candidates for inbound marketing. We’ll recommend other marketing strategies for these groups or choose not to work with them (or both ;).