SINCE 1995

Website Design is a big part of our Marketing Agency but there is much more we can offer

Once we build your website for you, all you need to do is think about your event. The fundraising takes care of itself and money flows directly into your bank account. Of course, there’s no reason to turn down cash and checks if they happen to come your way! 

Web Developers near me

SINCE 1995

Website Design is a big part of our Marketing Agency but there is much more we can offer

Web Developers near me
computer airbus

Once we build your website for you, all you need to do is think about your event. The fundraising takes care of itself and money flows directly into your bank account. Of course, there’s no reason to turn down cash and checks if they happen to come your way! 

A Bit About our Process…

chasing cash checks

Step 1: SOUND PLANNING

What’s Working Well (or not) for You?

You want someone to take the time to get to know your business, your competitive environment, and your strategies. Otherwise, how can anyone offer sound recommendations on best course of action? A marketing agency can help you figure out what’s been working well, and what hasn’t been working, and build a plan that retains the former, and optimizes the latter.

A Bit About our Process…

Step 1: SOUND PLANNING

What’s Working Well (or not) for You?

chasing cash checks

You want someone to take the time to get to know your business, your competitive environment, and your strategies. Otherwise, how can anyone offer sound recommendations on best course of action? A marketing agency can help you figure out what’s been working well, and what hasn’t been working, and build a plan that retains the former, and optimizes the latter.

Step 2: USER EXPERIENCE

Enhance your Design

You want your prospects and customers to feel a seamless user experience that delivers value and brings them into your ecosystem. This blend of form and function needs to jive with your branding standards, company vision, and existing marketing and sales processes.

marketing agency

Step 2: USER EXPERIENCE

Enhance your Design

marketing agency

You want your prospects and customers to feel a seamless user experience that delivers value and brings them into your ecosystem. This blend of form and function needs to jive with your branding standards, company vision, and existing marketing and sales processes.

build community

Step 3: ONLINE INFRASTRUCTURE

Architecture for the Ages

Your site needs an infrastructure that works reliably and fast. Integrations need to be seamless and automations should serve to reduce busy work for both your teams and your prospects/customers. Modern “modular” web infrastructure accommodates expansion and contraction as your business needs evolve. Design might fall out of favor, but the core of your website should not.

Step 4: PERFORMANCE METRICS

Measure your Success

How do you know if your marketing and sales strategies are paying off? You track performance. You need to know who’s checking your company out, how did they find you? What are they interested in? What questions, challenges and goals that they have, and how can you serve them best? Without evaluating actual results, you’re just guessing (and so is your developer).

amplification

Step 5: CONTINUOUS IMPROVEMENT

Iterations for Optimization

If your website isn’t delivering value to your organization, chances are it’s got nothing to do with the talent or smarts of the people involved. It’s a matter of poor processes. Iterations of continuous improvement are the ONLY way toward optimal results. There is not “set and forget” strategy that works (wish there was). Be sure to allocate appropriate resources toward ongoing refinements in your ecosystem.

6 Questions to Ask Yourself Before Hiring a Web Developer or a Marketing Agency

  • Are we just guessing or using data to make our decisions?

    Are you measuring user data and actual website performance to inform future decisions? It’s a mistake to simply “listen” to a web developer about what they think is going to work (yes, even us). Nobody knows what’s optimal until you test…results speak for themselves, then refine as you go along.
    Shift focus to the stuff that matters

  • Are we allocating the right resources to manage change?

    Is there a simple process in place to help us compete online as business changes? Business environments change FAST. In the old days, companies built a website, high-fives each other when it was done, and went back to their “real work”. Today, your site is almost certainly your #1 marketing asset.
    How to continually improve your online presence

  • Should this be a project or a partnership?

    A project is done, a partnership evolves over time, and is never finished. It doesn’t mean a partnership is more expensive, just that you’re amortizing costs over time, rather than all at once. Sure, some energy needs to be invested in building new stuff, but what about maintaining and optimizing over the long haul? Think about how you got into the position you’re in now…don’t repeat the same mistakes.
    Launch quickly and streamline costs

  • What are the gaps in our marketing?

    The journey people take from complete stranger to loyal customer is filled with many steps and nuances. Have you mapped out this buying process? Do you have adequate tools to efficiently move people through your marketing and sales processes? Are there missing sections along the way or others that could be optimized? How efficiently are we Attracting, Converting, and Closing new business online?
    Hiring an agency vs. in-house staff

  • How involved do I want to be?

    Fiddling with websites, marketing messaging, email autoresponders might be your thing…or maybe not. If your time is better spent doing other things, consider finding an agency that can fill in whatever gaps you have with in-house core competency. Free up your team to go execute other more important tasks.
    Steer the ship and compete favorably online

  • What is our financial risk of failure?

    Don’t write big checks up front without knowing exactly what you’re getting. In fact, don’t write big checks at all. Rather than expensive, time-sucking website redesigns, spread all that effort out over time. If your developer isn’t delivering, make sure you have an out. Business risk is much more than the cost of the work, consider the cost of losing market share, missing opportunity, or worse.
    Continuous improvement on a flat monthly budget

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