BUILDING a powerful website that continually delivers value
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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
Technology is moving so fast and we’ve done so many killer things that I think we’re doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
Creating great content starts with identifying and targeting your ideal customers. Here’s how to use buyer personas to get your online marketing rolling.
Creating a market position statement is a vital initial step in the early stages of inbound marketing. Take the time to do it right and stand apart
Things change over time…business locations, phone numbers, staff, product & service offerings. Your customers need to know where to find you…and just as importantly, Google wants you in their search results!
The ongoing battle between catering to search engine results, and actually producing a great user experience are conversations we have every day with out clients.
product categorization no longer needs to be “straight line”. Rather, the goal is to usher the user to the appropriate products