BUILDING a powerful website that continually delivers value
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Winning Attention:
A Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
But how?
A Plan for Content Creation
Already a failed new year’s resolution…
Technology is moving so fast and we’ve done so many killer things that I think we’re doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
What is Value Driven Website Design?
The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
How to redesign a website in 2018
Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
Creating Great Content Starts with Your Buyer Personas
Creating great content starts with identifying and targeting your ideal customers. Here’s how to use buyer personas to get your online marketing rolling.
How to create your Company Market Position Statement
Creating a market position statement is a vital initial step in the early stages of inbound marketing. Take the time to do it right and stand apart
Adding Business Details -> Submit to Google Maps
Things change over time…business locations, phone numbers, staff, product & service offerings. Your customers need to know where to find you…and just as importantly, Google wants you in their search results!
Funny Stuff – SEO and Content Couples Therapy
The ongoing battle between catering to search engine results, and actually producing a great user experience are conversations we have every day with out clients.
Product Categorization & Navigation
product categorization no longer needs to be “straight line”. Rather, the goal is to usher the user to the appropriate products
Clean E-Commerce Website Design
Custom tailored product presentation, Multiple images & image zoom functionality, Enable informed purchase decisions