BUILDING a powerful website that continually delivers value
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Trending Topics
A Do-it-Yourself Guide to Website PhotographyNovember 20, 2019 - 1:38 pm- Customer Attention Keynote: If a Website Sucks, They Move OnNovember 1, 2019 - 1:21 pm
- How to Build Yourself a “Content Machine”September 2, 2019 - 12:57 pm
- Winning Attention:
A Plan for Content CreationJuly 30, 2019 - 11:10 am - How (and Why) to Define Your Company’s Niche Market PositionSeptember 6, 2017 - 10:56 pm
- Online Marketing: How to Attract, Convert and Close CustomersFebruary 16, 2017 - 8:50 pm
A Do-it-Yourself Guide to Website Photography
Building, TrendingPhotography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
Winning Attention:
Building, TrendingA Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
But how?
A Plan for Content Creation
Already a failed new year’s resolution…
BuildingTechnology is moving so fast and we’ve done so many killer things that I think we’re doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
What is Value Driven Website Design?
BuildingThe old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
How to redesign a website in 2018
BuildingLearn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
Creating Great Content Starts with Your Buyer Personas
BuildingCreating great content starts with identifying and targeting your ideal customers. Here’s how to use buyer personas to get your online marketing rolling.
How to create your Company Market Position Statement
BuildingCreating a market position statement is a vital initial step in the early stages of inbound marketing. Take the time to do it right and stand apart
Adding Business Details -> Submit to Google Maps
Building, Search Engine OptimizationThings change over time…business locations, phone numbers, staff, product & service offerings. Your customers need to know where to find you…and just as importantly, Google wants you in their search results!
Funny Stuff – SEO and Content Couples Therapy
Building, Search Engine OptimizationThe ongoing battle between catering to search engine results, and actually producing a great user experience are conversations we have every day with out clients.
Product Categorization & Navigation
Building, E-Commerce Website Developmentproduct categorization no longer needs to be “straight line”. Rather, the goal is to usher the user to the appropriate products