Building a Website That Works
Your website is the hub of your entire marketing strategy…because the internet is where the attention is. Your website is working for you 24/7/365 as a compelling showcase for your organization.
Nobody likes to ride on the same boring path every day. Tell your website visitors something they don’t know…that’ll help them answer a question, resolve a challenge, or give them a pathway toward something better.
Alt tags, or alternative text, are a piece of HTML code that is added to an image on a website to provide a text alternative for search engines.
Writing new content can be hard. Even if you know your subject matter like the back of your hand, it’s not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
Now that we’ve designed a brand new website, it’s time for launch. To do this, we’re going to need to adjust your domain’s A record. Don’t worry, it’s super easy.
Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
Technology is moving so fast and we’ve done so many killer things that I think we’re doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
Creating great content starts with identifying and targeting your ideal customers. Here’s how to use buyer personas to get your online marketing rolling.