Web Design Phoenix SEO

Web Design Phoenix SEO

Web Design Phoenix SEO Quick Guide

Here’s what we cover:

• What is SEO?

• How can my website rank higher in Google?

• How to research and select keywords

• What is semantic search and why it matters

• How do I optimize my pages for search engines?

• The golden rule of SEO

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Here is a Sample what you will find in our Web Design Phoenix SEO Book:

First, optimize each page around a specific keyword. Be  sure the keyword you select accurately reflects what the  page is actually about.  

1. Add the keyword to the page title. The page title shows  in a few places like the browser tab and the actual link  shown in search results. It should be less than 60  characters. You can include your company name, but after  what is called a “pipe” – a vertical bar in the title of the  page.  Example:  “6 Landing Page Conversion Tips | Web Design Phoenix”  

2. Add your primary keyword to the URL. If it’s a longer url,  use dashes to separate each word. Search engines don’t  like blank spaces so much. If you’re changing the web page  url, be sure to set up a 301 redirect to permanently deliver  your users to the correct page.  

3. Add keywords to page headers and within the content.  Don’t artificially or awkwardly throw your keywords into  the discussion…use them naturally. Google is smart, and it  knows when you’re “stuffing” keywords and will penalize  you for it. Google is also really good at recognizing  synonyms and context, so don’t be shy about mixing things  up a bit.  

4. Add keywords to image alt text if there are any images  on the page. Google can’t understand what images are  depicting unless you tell it. This is where alt tags come in,  and how images come up in search results. Good alt tags  will complement the subject matter on your page. 

 5. Add keywords to the meta description. Meta  description is the small body of text that appears in search  results beneath the page title. This serves as a short  summary of what the page is going to be about. While this  doesn’t affect SEO so much, it does help users quickly  understand what the page is about and will increase  clicks. This text should be no longer than 160 characters.  

6. Include relevant links in the content. Don’t go  overboard…perhaps a link or two per paragraph is enough.  This contributes to the trustworthiness of your site and  often enhances the user experience.  Internal links refer to relevant pages on your website,  whereas external links credit sources outside your domain.  Both are helpful in terms of user experience and  credibility with Google. External links, when used  appropriately, give Google the impression that you have  done your homework, helps you build connections, and  gives your readers additional resources.  Writing great content will earn you what we call “inbound  links”. This is when other sites credit your page and provide  their users with a link. Google interprets this as your site  being credible and trustworthy…of course depending on  the nature of the referring website.  Not all inbound links are created equal – there are snake  oil salesmen out there promising cheap backlinks.  When possible, all links should have anchor text with your  keywords. Anchor text is what the link itself says. Rather  than “click here”, a good link might read “3 Website SEO  Pitfalls”.  

7. Optimize for mobile. Be sure that your layouts are  completely mobile responsive. This means that  information on the site adjusts to smaller screen sizes.  Menus shift and buttons enlarge to accommodate finger  tapping. Small fonts and miniature links are not good for  mobile users.