Attract the Right Attention
Before you get to tell someone about how awesome your product or service is, you first need their attention. But not all prospects are created equal…earn trust of the right audience and you’re going to win.
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Why Bother Creating Fresh Content for My Website?
Nobody likes to ride on the same boring path every day. Tell your website visitors something they don’t know…that’ll help them answer a question, resolve a challenge, or give them a pathway toward something better.
Simple 5-Part Format for Every Article You Write
Writing new content can be hard. Even if you know your subject matter like the back of your hand, it’s not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
Transcribing Videos – How to Multiply the Value of your Content
Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post.
How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
How Marketing Agencies Bring Content Every Day
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
Why Selling Candy Bars is Nothing Like Selling Houses
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
Win Attention Today: Cross-Pollinate One Audience to Another
You can get the attention in places where you have fun, where you’re passionate, and where you love to produce content. Every now and then, just ask your audience if they’re interested in some other stuff that you do.
Why Keeping your “Secret Sauce” a Secret is a Bad Idea
Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable