How to ATTRACT targeted,
qualified visitors to your website
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How to ATTRACT targeted,
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Winning Attention:
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Designing a Modern Website
How Small Companies Can Deploy Content and Win Attention at Scale
AttractingBut how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
How Marketing Agencies Bring Content Every Day
AttractingAt the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
Which Social Media Platforms Should I Use?
AttractingMaybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
How to Build a Loyal Following and Win Genuine Attention
AttractingSo, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
Why Selling Candy Bars is Nothing Like Selling Houses
Attracting, ConvertingI see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
Win Attention Today: Cross-Pollinate One Audience to Another
AttractingYou can get the attention in places where you have fun, where you’re passionate, and where you love to produce content. Every now and then, just ask your audience if they’re interested in some other stuff that you do.
Why Keeping your “Secret Sauce” a Secret is a Bad Idea
AttractingWhoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
Tips for Writing Stuff that Doesn’t Suck
Attracting, ClosingWe’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Biggest advertising mistake that golf clubs are making
AttractingIt’s astonishing to hear how romantic people can be about “what they’ve always done”. I believe it’s an enormous vulnerability… and at the same time a HUGE opportunity for orgs that get it. Those that aren’t building brand risk slipping toward irrelevance.
5 Tips for a Great FAQ Page…
Attractingand why bother?
There’s a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.
and why bother?