Tell a More Compelling Story About Your Biz

Brainstorming exercise about finding your niche and winning attention

It’s easy to fall into the same BORING language that everyone else is using.

Clichés and generalizations won’t set you apart. Instead grab the book and go through a quick exercise with your team:

• Evaluate your current position
• Pick your competitors apart
• What’s your value proposition?
• Define your best and worst clients
• Differentiate
• Nail down your company culture