How Small Companies Can Deploy Content and Win Attention at Scale
With recent challenges brought on by the Coronavirus, the internet has become THE place to win attention and build brand. Not that it wasn’t headed that way before, but everyone is online now.
So, how can you compete?
You need to produce valuable content at scale. What does “at scale” mean? I’d say it simply means churning out way more content than you ever have before, in a variety of formats (text, video, audio), on a variety of platforms (podcasts, youtube, LinkedIn, Facebook, Instagram, Tik Tok, email, website, etc.).
But how can a sole proprietor or small business operator find the time to do all that?
Well, here’s part of a presentation I gave to a group of investors a few months back. You can see the entire presentation here: Winning Marketshare and Mitigating Reliance on 3rd Party Providers
This part is about how a small marketing agency like ours is able to churn out vast quantities of content with and for our clients to help them win attention online.
If you’re not sure why you need to win attention online, check out this quick video from Gary Vaynerchuk. It’s from 2016, so it’s even more relevant now…beware Gary likes to swear a little bit.
Hope you find this helpful…email me if you have any questions.