Smart Email

Drag and Drop Email Designer

What you see is what you get as you build striking emails in real time. Quickly and easily compose marketing emails that convert leads into sales. Dynamic content and automation allows you to leverage one email to personally appeal to anyone who completes forms on your website. This eliminates the need for manual responses, but allows for including information relevant to each lead.

Dynamic Email Content

We know that personalization leads to increased sales. Send highly personalized emails with relevant content to your leads without any need for coding. Swap out phrases, context, images, videos and offers based on what you know about your contacts. The end result: emails that truly engage and convert.

Library of Responsive Email Templates that Fit Any Device

Just drag and drop your content into beautifully pre-designed templates. Send on the fly or start with proven layouts ready for your branding. You’ve got dozens of templates to chose from – all look great on any device, and on any email client, including Outlook.

Design Your Own Email Templates

Have your own creative ideas? No problem! Design your own customizable HTML email templates and add your own personal touch. Easily use our drag-and-drop builder to create fully compatible emails from scratch.

Boundless Custom Merge Variables

Take personalization to the next level with merge variables available for any custom field in your CRM. Of course, all the essential standard variables are available too.

HTML Editor

Rather get into granular details? Quickly switch over to HTML view as you’re editing your email without leaving the page.

Stay Organized

Store all your emails and templates in groups of shared folders. Save time by using prior emails and templates as a starting point for your next project.

Send Test Emails

Get a look at how your email message will look in any email client or screen size by sending a test to yourself or some coworkers. Using our integration with Litmus, you can also preview your emails in dozens of apps and devices.

Endless Email Analytics

Track email marketing success all the way to the end ROI. Report on stats like clicks, opens, bounces, and deliveries to optimize your strategy. Know what elements are working best and which are not.

Behavior-Based Email Tracking After-the-Click

Going beyond the capability of traditional email service providers like Mailchimp and Constant Contact, grab data on a visitor’s activity well after they click through from an email. You’ll know every page visit, form completion, time spent, sign-up, and download from every campaign you send.

Need to Add Email Attachments?

Include attachments up to 5MB to support your email messages. Easily store case studies, ebooks, white papers, and marketing materials in a centralized cloud CDN (content delivery network) for quick access on any device.

Smart Emails

Automation and triggers create incredible opportunities for one-to-one communication. Schedule Smart Mails to personalize quick responses like never before.

Email Workflows

Automate highly relevant and timely email campaigns or email sequences to convert leads into sales. Establish behavior-based triggers to engage your contacts at critical points and nurture them along their unique buying process.

Email Triggers

Begin single email messages or entire sequences of emails based on contact behavior. Send confirmations, event alerts, or a quick personal note based on unlimited triggers and filters. When a contact who has previously downloaded your ebook visits your pricing page, it might be time to send over an automated “just checking in” message.

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Bring all of your marketing and sales activities together into a single ecosystem.
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