Many companies mistake Search Engine Optimization (SEO) for Inbound Marketing. The truth is that SEO is only a small part of the Inbound Methodology’s Attraction Stage. Sure, SEO helps to bring new visitors to your website, which is great.

What happens when visitors make it to your website?

• Do they come and go without a trace?

• What are they interested in? 

• Chances are, they’re not ready to buy just yet…how do you keep their interest over time? 

Inbound methods tackle the entire sales funnel…leading prospects into and through your sales funnel through self discovery and on their own time. Our Inbound Agency specialist Casey Bourque explains in this video how it works in principle…

Here’s your Intro to Inbound Marketing…

inbound-marketing
Casey Bourque

Casey Bourque

Director of Marketing at Web Design Phoenix
Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship. I guess that explains why he's never in the office on Friday afternoons...
Casey Bourque