Many companies mistake Search Engine Optimization (SEO) for Inbound Marketing. The truth is that SEO is only a small part of the Inbound Methodology’s Attraction Stage. Sure, SEO helps to bring new visitors to your website, which is great.
What happens when visitors make it to your website?
• Do they come and go without a trace?
• What are they interested in?
• Chances are, they’re not ready to buy just yet…how do you keep their interest over time?
Inbound methods tackle the entire sales funnel…leading prospects into and through your sales funnel through self discovery and on their own time. Here’s how it works in principle…
Here’s your Intro to Inbound Marketing…
About the Author
Little known fact about Casey: He played in the 2004 US Open Championship (golf). Now Casey heads up Inbound Marketing at Web Design Phoenix, a full service website design and online marketing firm with locations in both Phoenix, Arizona and Orlando, Florida. Clients include Mercedes, Airbus, and The PGA of America.