winning market share
, , , , ,

Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
general contractor

Top 20 Ways Service Industry Companies Use Their Website to Grow

Here are some of the most popular ways that businesses of all sizes leverage their website to win, retain, and grow their customer base:
Logo Design Phoenix
, , , ,

Professional Logo Redesign – How a unique message makes a brand successful

A unique idea and a meaningful message for a company logo is very important for a successful business. Here is a little peek behind the curtains on how we design logos or redesign logos in Phoenix, AZ
boy-on-empty-street

5 Things I’ve Learned so far about Growing a Business During COVID-19

Every day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and
golf-franchise

Golf Course Management as a Franchise Model – A One-Time Opportunity

Golf Course Management as a Franchise Model - A One-Time Opportunity In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.
mcdonalds showing value of brand
, , , , , , , ,

The Value of Brand and How to Build your Reputation

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
company website sucks
, , , ,

If your Company Website Sucks, here’s a Better Way

When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
brendon-elliott-little-linksters
,

How about my people talk to your people?

Quit wasting time trying to book appointments and add some automation to your website, emails, or email signature. Just send a link and let others find the best time for them.
The Secret Marketing Formula
, , , , , , , ,

The World’s Greatest Stick Figure Marketing Formula

There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.
company-niche-market-position
, , , , , , , ,

How (and Why) to Define Your Company’s Niche Market Position

Avoid the "Sea of Sameness" and take some time to define your company's niche market position carefully - time well spent, especially if you've never done it.
self-evaluation-of-company-marketing-program

Checklist for Marketing Best Practices

Where do you stand when it comes to your company marketing best practices? Are you killing it or could you be doing things better? Here are some ideas...