Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship.
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
When the site finally launched, everyone high-fived each other and went back to their real work…leaving the site to degrade over the months to follow.
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
You can get the attention in places where you have fun, where you’re passionate, and where you love to produce content. Every now and then, just ask your audience if they’re interested in some other stuff that you do.
Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Creating content is hard, but documenting your journey is actually pretty easy. If you’ve got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you’re passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
How to Build Yourself a “Content Machine”September 2, 2019 - 12:57 pm
Winning Attention: 
How (and Why) to Define Your Company’s Niche Market PositionSeptember 6, 2017 - 10:56 pm
What is Value Driven Website Design?August 27, 2017 - 8:19 am
The World’s Most Effective Lead Nurturing TacticsJuly 12, 2017 - 3:38 pm
Online Marketing: How to Attract, Convert and Close CustomersFebruary 16, 2017 - 8:50 pm