Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship.
Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can’t we deliver instructional materials, travel guides, how-to’s, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever…doesn’t have to be 100% golf…just helpful stuff that brings them value and indoctrinates them into the ecosystem.
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn’t work. That’s not how people buy things that are more expensive or more “risky”.
How to Build Yourself a “Content Machine”September 2, 2019 - 12:57 pm
How (and Why) to Define Your Company’s Niche Market PositionSeptember 6, 2017 - 10:56 pm
Online Marketing: How to Attract, Convert and Close CustomersFebruary 16, 2017 - 8:50 pm