Casey Bourque, Author at Web Design Phoenix

About Casey Bourque

Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship.

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5 Things I’ve Learned so far about Growing a Business During COVID-19

Every day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and

April 15, 2020 by Casey Bourque

Attract the Right Attention Advertising & Paid Reach, Content Marketing, Graphic Design, Marketing Consulting, SEO (Search Engine Optimization), Website Design

How Small Companies Can Deploy Content and Win Attention at Scale

But how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation

April 8, 2020 by Casey Bourque

Convert Strangers into Leads Content Marketing, Fundraising Websites, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website Design

A Simple Fix for your Company Marketing Messaging

In researching website copy, and some of our competitors, I stumbled on a site that had the word “we” written 33 times…just on their homepage. A clear example of what not to do

February 5, 2020 by Casey Bourque

Build a Great Website, Trending Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website Design

14 Tips for Amazing Web Photos | Guide to Website Photography

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!

November 20, 2019 by Casey Bourque

Track & Report Performance Content Marketing, Golf Marketing, Graphic Design, Marketing Consulting

Letter to a Client: Honest Feedback on Website Content

When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?

November 19, 2019 by Casey Bourque

Your Game Plan Golf Marketing

Golf Course Management as a Franchise Model – A One-Time Opportunity

Golf Course Management as a Franchise Model – A One-Time Opportunity
In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.

November 4, 2019 by Casey Bourque

Track & Report Performance Advertising & Paid Reach, Analytics & Performance Data, Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Grab Underpriced Awareness Before the Big Guys React

Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.

November 1, 2019 by Casey Bourque

Attract the Right Attention Advertising & Paid Reach, Analytics & Performance Data, Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Which Social Media Platforms Should I Use?

Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.

October 23, 2019 by Casey Bourque

Attract the Right Attention Analytics & Performance Data, CRM (Customer Relationship Management), Marketing Automation, Website Design

How Marketing Agencies Bring Content Every Day

At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.

October 21, 2019 by Casey Bourque

Track & Report Performance, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, SEO (Search Engine Optimization)

Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

October 18, 2019 by Casey Bourque