Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship.
by Casey Bourque, VP Marketing at Web Design Phoenix April 15, 2020 Every day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and in their companies. Hell, we talk about the golf course they played over […]
But how can a sole proprietor or small business operator find the time to do all that? Well, here’s part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
In researching website copy, and some of our competitors, I stumbled on a site that had the word “we” written 33 times…just on their homepage. A clear example of what not to do
Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn’t know, or is it a waste of their time? Would you say the same words to them in person?
Golf Course Management as a Franchise Model – A One-Time Opportunity
In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like.
You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
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Winning Attention: 
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