If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s

You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.