winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
transcribing videos for blog posts

Transcribing Videos – How to Multiply the Value of your Existing Content

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Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post. 

A Simple Fix for your Company Marketing Messaging

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In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
pretty girl holding a camera

14 Tips for Amazing Web Photos | Guide to Website Photography

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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
attention economy slide with yoga girl

Grab Underpriced Awareness Before the Big Guys React

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Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
which social media

Which Social Media Platforms Should I Use?

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Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
cheering audience at a rock concert
mcdonalds showing value of brand

The Value of Brand and How to Build your Reputation

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So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
simplest marketing formula

Why Selling Candy Bars is Nothing Like Selling Houses

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I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”. 
bee pollinating a flower

Win Attention Today: Cross-Pollinate One Audience to Another

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You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
red-sauce

Why Keeping your “Secret Sauce”​ a Secret is a Bad Idea

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Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable