Page headings, by definition, are designed to empasize certain things. As a rule of thumb, what’s good for the user is also going to be good for search engines.
If users are paying more attention to headers than the rest of your text, then search engines are going to do the same.
Here are the 3 easiest SEO tips in the world when it comes to handling headings on your website. They should bring some quick results…
Here are some quick tips on using your heading correctly:
1. Learn to manage the headings on your website
Let’s start with how you identify and assign your page headings. They’re identified with tags h1, h2, h3, etc. in decreasing order of importance. H1> is considered the most important…h6 the least.
• Most content management systems allow you to define, format and assign your headers. For example, in WordPress you can simply highlight the text and click the format you want. Super easy.
• You can also dig into the HTML code. Look for the h1, h2 wrappers surrounding text on your pages. Not quite as easy ;)
Your h1 heading is the most prominent, most important, and thus assigned the most weight by search engines. Be sure to naturally include your chosen keywords here. For example, the chosen keywords for this post are “Page Headings Help SEO”. Notice we’ve included them in the title above ;)
3. Use H1 only once
Overuse will dilute the importance of each heading. If you give everything an h1 tag, then by definition each are not as important…as will each instance of your keywords in those headings . Only use h1 one time, with subheadings taking on h2, h3, etc.
About the Author
Little known fact about Casey: He played in the 2004 US Open Championship (golf). Now Casey heads up Inbound Marketing at Web Design Phoenix, a full service website design and online marketing firm with locations in both Phoenix, Arizona and Orlando, Florida. Clients include Mercedes, Airbus, and The PGA of America.