https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202023-02-07 15:06:36Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2023/01/seo-image-alt-tags.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2023-01-09 11:45:192023-02-07 14:13:01SEO: What are Image Alt Tags and Why Do They Matter?
Alt tags, or alternative text, are a piece of HTML code that is added to an image on a website to provide a text alternative for search engines.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/09/Social-Media.jpg 720 1280 Sam Lee https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Sam Lee2020-09-22 13:34:222020-09-22 13:36:05How To Spend A lot Less Time Managing Your Social Media
...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/09/advertising-agency-phx.jpg 375 710 Sam Lee https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Sam Lee2020-09-16 12:09:052020-11-12 17:26:44Transcribing Videos – How to Multiply the Value of your Content
Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/08/content-machine.gif 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2020-04-08 12:15:012021-01-12 15:04:51How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
https://www.webdesign-phoenix.com/wp-content/uploads/2020/02/3-people-on-steps-1.jpg 496 947 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2020-02-05 09:17:082021-02-09 16:13:45A Simple Fix for your Company Marketing Messaging
In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/guide-to-photography.jpg 630 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-11-20 13:38:172021-02-09 16:56:0914 Tips for Amazing Web Photos | Guide to Website Photography
Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/feedback.gif 375 710 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-11-19 10:50:572020-11-12 17:24:39Letter to a Client: Honest Feedback on Website Content
When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn't know, or is it a waste of their time? Would you say the same words to them in person?
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/which-social-media-header.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-23 11:55:542020-09-08 17:38:10Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/concert-large-audience.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-15 12:07:232021-04-06 11:05:07How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s