winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
frustrated writer at her computer

Simple 5-Part Format for Every Article You Write

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Writing new content can be hard. Even if you know your subject matter like the back of your hand, it's not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
advertising-agency-phx

Transcribing Videos – How to Multiply the Value of your Content

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Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post. 
content-machine

How Small Companies Can Deploy Content and Win Attention at Scale

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But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
which social media

Which Social Media Platforms Should I Use?

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Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
content machine

How Marketing Agencies Bring Content Every Day

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At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer. 
cheering audience at a rock concert
simplest marketing formula

Why Selling Candy Bars is Nothing Like Selling Houses

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I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”. 
bee pollinating a flower

Win Attention Today: Cross-Pollinate One Audience to Another

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You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
red-sauce

Why Keeping your “Secret Sauce”​ a Secret is a Bad Idea

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Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.