https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202020-11-19 21:30:51Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2022/01/frustrated-writer.jpg 788 1500 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2022-01-20 12:25:482022-01-20 13:15:13Simple 5-Part Format for Every Article You Write
Writing new content can be hard. Even if you know your subject matter like the back of your hand, it's not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/09/advertising-agency-phx.jpg 375 710 Sam Lee https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Sam Lee2020-09-16 12:09:052020-11-12 17:26:44Transcribing Videos – How to Multiply the Value of your Content
Video content is the most popular form of content but there are plenty of people that would prefer to consume it in written format. A great way to get more value out of your video content is turn it into a blog post.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/08/content-machine.gif 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2020-04-08 12:15:012021-01-12 15:04:51How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/which-social-media-header.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-23 11:55:542020-09-08 17:38:10Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/Content-machine.jpg 479 858 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-21 13:10:472020-09-08 17:38:11How Marketing Agencies Bring Content Every Day
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/concert-large-audience.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-15 12:07:232021-04-06 11:05:07How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/simplest-marketing-formula.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-30 09:31:542020-09-06 16:32:54Why Selling Candy Bars is Nothing Like Selling Houses
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/phoenix-seo-blog.jpg 378 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-23 16:25:432020-09-08 17:38:13Win Attention Today: Cross-Pollinate One Audience to Another
You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/SEO-phoenix-sauce.jpg 342 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-15 12:39:122020-09-06 16:43:57Why Keeping your “Secret Sauce” a Secret is a Bad Idea
Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/writing-tips.jpg 358 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-09 09:06:042021-04-02 09:58:48Tips for Writing Stuff that Doesn’t Suck
We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.