https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202020-11-19 21:30:51Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2023/01/seo-image-alt-tags.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2023-01-09 11:45:192023-01-09 12:00:26SEO: What are Image Alt Tags and Why Do They Matter?
Alt tags, or alternative text, are a piece of HTML code that is added to an image on a website to provide a text alternative for search engines.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/08/content-machine.gif 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2020-04-08 12:15:012021-01-12 15:04:51How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/concert-large-audience.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-15 12:07:232021-04-06 11:05:07How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/SEO-phoenix-sauce.jpg 342 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-15 12:39:122020-09-06 16:43:57Why Keeping your “Secret Sauce” a Secret is a Bad Idea
Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/calendar.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-12 16:36:582020-09-08 17:38:14If your Company Website Sucks, here’s a Better Way
When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/writing-tips.jpg 358 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-09 09:06:042021-04-02 09:58:48Tips for Writing Stuff that Doesn’t Suck
We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/05/Taking-Off.jpg 705 1134 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-02 12:57:532020-09-08 17:38:15How to Build Yourself a “Content Machine”
Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/07/Content-plan-header.jpg 644 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-07-30 11:10:242022-03-28 09:43:39Winning Attention: A Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
https://www.webdesign-phoenix.com/wp-content/uploads/2018/02/faq-page.jpg 550 1000 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2018-02-28 15:22:392020-11-25 09:20:565 Tips for a Great FAQ Page…and why bother?
There's a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.