Ever think about how Google makes sense of all the noise out there on the web. How do they decide what websites to show you?

Matt Cutts is an engineer at Google and probably the most qualified SEO expert on the internet (in our opinion). Here’s what he covers:

Spiders and Web Crawler

This is how Google checks out what’s out there on the web. Make it easy on them!


Spiders evaluate which website are linking to other sites, and rates their relative importance. The more quality sites that link to you, the more important you are. Makes sense.

Page Rank

Each page is assigned a page rank based on its relative importance. Only the absolute best websites in the world are given highest page rank.

Google Web Search Score

In about 1/2 a second, Google takes all this into account and assigns each web page a score. This is how it decides which pages are shown when you do a web search…and in which order.

Advertisements and Impartiality

Matt wraps it up with a quick discussion on Google’s handling of paid positioning, advertisements and their emphasis on impartiality.

YouTube video

I highly encourage you to check out more of Matt’s stuff. He’s really good at what he does, and although he’s a high level SEO guys at Google, he always speaks in non technical layman’s terms.

You might also visit these links to find some more Search Engine Optimization Resources or download our concise ebook on SEO for the do-it-yourselfer in you.