Golf Marketing

Keynote: Winning Market Share

Track & Report Performance, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, SEO (Search Engine Optimization)

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

14 Tips for Amazing Web Photos | Guide to Website Photography

Build a Great Website, Trending Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!

Letter to a Client: Honest Feedback on Website Content

Track & Report Performance Content Marketing, Golf Marketing, Graphic Design, Marketing Consulting

When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn't know, or is it a waste of their time? Would you say the same words to them in person?

Golf Course Management as a Franchise Model – A One-Time Opportunity

Your Game Plan Golf Marketing

Golf Course Management as a Franchise Model - A One-Time Opportunity In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.

Grab Underpriced Awareness Before the Big Guys React

Track & Report Performance Advertising & Paid Reach, Analytics & Performance Data, Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.

Which Social Media Platforms Should I Use?

Attract the Right Attention Advertising & Paid Reach, Analytics & Performance Data, Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.

How to Build a Loyal Following and Win Genuine Attention

Attract the Right Attention Advertising & Paid Reach, Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s

The Value of Brand and How to Build your Reputation

Your Game Plan Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Logo Design, Marketing Consulting, Social Media, Website Design

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s

In the Golf Business, Why is Big Data So Scary?

Close Deals (Sales) Analytics & Performance Data, CRM (Customer Relationship Management), Golf Marketing, Marketing Automation

What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.

Why Selling Candy Bars is Nothing Like Selling Houses

Attract the Right Attention CRM (Customer Relationship Management), Golf Marketing, Inbound Marketing, Marketing Automation, Marketing Consulting

I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”.