Here’s part of a presentation I gave some months back to a group of golf course management investors. The rules apply to every business out there.
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
Here’s how our agency creates and deploys vast quantities of content strategically at scale to win attention and awareness. Creating content is not easy, but it’s absolutely required to stay relevant in today’s business world. As you’re probably learning, we’re living in an Attention Economy…Attention itself is the #1 Asset for most organizations today.
We find that documenting our journey is far more interesting content, and also much easier to produce.
Cheers and good luck,
by Casey Bourque, VP Marketing at Web Design Phoenix
April 15, 2020