https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202020-11-19 21:30:51Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/Content-machine.jpg 479 858 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-21 13:10:472020-09-08 17:38:11How Marketing Agencies Bring Content Every Day
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/concert-large-audience.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-15 12:07:232021-04-06 11:05:07How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/big-data.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-07 14:15:542020-09-06 16:08:23In the Golf Business, Why is Big Data So Scary?
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/simplest-marketing-formula.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-30 09:31:542020-09-06 16:32:54Why Selling Candy Bars is Nothing Like Selling Houses
I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/phoenix-seo-blog.jpg 378 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-23 16:25:432020-09-08 17:38:13Win Attention Today: Cross-Pollinate One Audience to Another
You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/05/Taking-Off.jpg 705 1134 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-02 12:57:532020-09-08 17:38:15How to Build Yourself a “Content Machine”
Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
https://www.webdesign-phoenix.com/wp-content/uploads/2018/02/bull-shark-photo.jpg 1064 1300 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2018-02-14 10:49:122020-09-06 16:44:31Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
https://www.webdesign-phoenix.com/wp-content/uploads/2018/01/The-Secret-Marketing-Formula.png 405 1068 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2018-01-18 10:00:002021-02-23 10:12:10The World’s Greatest Stick Figure Marketing Formula
There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/09/lead-nurturing.jpg 884 1500 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-07-12 15:38:062020-09-08 17:38:20The World’s Most Effective Lead Nurturing Tactics
90% of new leads are not ready to make an immediate purchase. Here are the world's most effective lead nurturing tactics.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/09/inbound-marketing-calculator.jpg 900 1500 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-06-22 15:14:372020-09-08 17:38:21Inbound Marketing Calculator – Plan for Growth Mathematically
Plan for your marketing and sales growth mathematically using our inbound marketing calculator.