https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202020-09-06 16:16:15Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/slide-attention-economy.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-11-01 13:21:032020-09-08 17:38:10Grab Underpriced Awareness Before the Big Guys React
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/which-social-media-header.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-23 11:55:542020-09-08 17:38:10Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/Content-machine.jpg 479 858 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-21 13:10:472020-09-08 17:38:11How Marketing Agencies Bring Content Every Day
At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/big-data.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-07 14:15:542020-09-06 16:08:23In the Golf Business, Why is Big Data So Scary?
What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/07/Content-plan-header.jpg 644 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-07-30 11:10:242020-09-06 16:32:55Winning Attention:
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
A Plan for Content Creation
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The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/08/value-driven-design.jpg 668 1001 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-08-08 08:02:422020-10-11 18:07:33How to redesign a website in 2020
Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/09/outsourced-lead-generation.jpg 900 1500 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-06-03 13:31:252020-09-03 16:17:10What is Outsourced Lead Generation?
Should you use outsourced lead generation or handle inbound marketing internally? Well, it depends on a lot of things...here's how to decide which way to go.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/09/how-to-seo.png 729 1004 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-04-03 19:21:442020-09-08 17:38:23SEO Ebook: The Quick and Easy Guide How to SEO
Announcing our newest educational ebook: Quick and Easy Guide How to SEO...all the basic steps to understand and succeed at search engine optimization.