Marketing Automation

Keynote: Winning Market Share

Track & Report Performance, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, SEO (Search Engine Optimization)

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

How To Spend A lot Less Time Managing Your Social Media

Other Advertising & Paid Reach, Content Marketing, Marketing Automation, Social Media Entrepreneur

...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.

How Marketing Agencies Bring Content Every Day

Attract the Right Attention Analytics & Performance Data, CRM (Customer Relationship Management), Marketing Automation, Website Design

At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer.

How to Build a Loyal Following and Win Genuine Attention

Attract the Right Attention Advertising & Paid Reach, Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s

In the Golf Business, Why is Big Data So Scary?

Close Deals (Sales) Analytics & Performance Data, CRM (Customer Relationship Management), Golf Marketing, Marketing Automation

What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.

Why Selling Candy Bars is Nothing Like Selling Houses

Attract the Right Attention CRM (Customer Relationship Management), Golf Marketing, Inbound Marketing, Marketing Automation, Marketing Consulting

I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”.

Win Attention Today: Cross-Pollinate One Audience to Another

Attract the Right Attention CRM (Customer Relationship Management), Inbound Marketing, Marketing Automation, Social Media, Website Design

You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.

How to Build Yourself a “Content Machine”

Convert Strangers into Leads, Trending Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.

Everyone likes shark stories right? I’ve got one for you

Close Deals (Sales) Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Inbound Marketing, Marketing Automation, Marketing Consulting

Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.

The World’s Greatest Stick Figure Marketing Formula

Your Game Plan Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Graphic Design, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, Website Design

There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.

The World’s Most Effective Lead Nurturing Tactics

Close Deals (Sales) Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Marketing Automation, Marketing Consulting, Social Media, Website Design

90% of new leads are not ready to make an immediate purchase. Here are the world's most effective lead nurturing tactics.