Active Dog was just starting out in Greenwich, CT. Eric Bleile, the company owner was quickly moving from a 3-person operation to something much bigger – demand for his dog hiking services was growing faster than he could handle.
A consummate customer service guy, Eric was wasting his valuable time with email, personal text messaging, and crude Excel spreadsheets to handle his business operation.
When clients needed to book a hike, they texted him. When they needed to cancel, they called him. When their house key was hidden in a different place, they emailed him. Every hike consisted of Facebook posts so that his clients could see their dogs having fun in the forest while they were at work. Needless to say, he was running ragged.
An even deeper issue was in tracking and collecting payments. He was writing off many delinquent accounts as losses, and stressing out over chasing checks and cash to support his livelihood. As his company grew to over 300 dogs and 5 service vehicles, he needed a sound solution.
He needed to scale his marketing and his operation, new client on boarding, payment acquisition, and staff training for consistency.