Brown Golf Management

Website Design Targeting an Elite Brand of Online User

Brown is one of the nation’s leading golf management companies.
Their focus is to acquire and/or bing operational expertise for golf course owners.

Dates: 1999 – Present | Locations: East Coast, United States

Challenge

We have been working with the leaders as Brown Golf Management since the late ’90’s.

When the company was started in 2011, their mission turned to golf course acquisition and operations at scale. Their challenge was to garner attention for golf course owners who were struggling with cash flow issues during the recession.

They were in need of online tools and resources that sales teams could lean on in the field, selling the Brown Golf services. Navigation structure is very simple, showcasing the company at a very high level, without divulging proprietary information.

Solution

Because of Brown Golf’s unique target audience (golf course owners), particular attention was paid to high level photography and clear content writing.

Chosen terminology was intended to resonate at a high level, with emphasis on such key selling points such as return on investment, risk mitigation, and cash flow strategies.

Their website was designed by the input of Brown team and offers a strong display not only of Brown group, but of their each individual facility, services provided, success stories, fee structure, and Brown Golf brand as well.

Roving call to actions buttons make it simple for browsers to appeal for more information and directly contact the group.