So, I’m gonna keep it simple and easy, and hopefully give you some quick ideas for adding some really beneficial content to your website…

Think about it. Ultimately, the primary function of your website is to answer as many questions as possible before visitors move on to the next site…


Here are some undeniable upsides for a killer FAQ page:

Saves everyone time
You and your customer service team doesn’t have to respond to the same repeated questions individually. Nobody has to wait for answers…win – win.

A sales tool
Your sales teams can lean on your FAQ pages in the field or on the horn with prospects, especially if they’re searchable or categorized well.

Site navigation
If you’re trying to figure out how to get your website visitors to the info they care about quickly, an FAQ page is spectacular for this. A question about zebras takes you to the zebra page, a question about armadillos takes you to the armadillo page (I saw one of those the other day – it was huge)

Google loves FAQ’s too
The questions people ask all the time are the same things they’ll type into Google searches. When you have these questions on your site, you’re going to improve ranking like crazy.


So, FAQ pages are a cool idea…

It might seem a bit daunting to write one up from scratch, but the good news is they’re easy to maintain once you get one established…

Just a couple more tips for you…

1. Make sure your questions are actually frequently asked. Poll your sales teams on the front lines and figure out what your prospects and customers are asking about…for real.

2. Mind your language. You and your customers say things differently…go with their language, not yours.

3. Make it searchable. Nobody wants to wade through all the questions to eventually find things they care about

4. Throw some media at the crowd. Try getting creative with infographics, videos, or images where it might make sense. Text-only gets boring.

…And last but not least, make your FAQ page, and your entire website customer centric… 

Post stuff your customer care about, written in ways they want to hear it, Google’s gonna reward you like crazy…

And everyone lived happily ever after…

Casey Bourque

Casey Bourque

Director of Marketing at Web Design Phoenix
Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship. I guess that explains why he's never in the office on Friday afternoons...
Casey Bourque