winning market share
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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
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5 Things I’ve Learned so far about Growing a Business During COVID-19

Every day, I get to chat with all kinds of businesses. It’s not just about websites, SEO and social media…not at all. We talk about everything in their lives and
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How Small Companies Can Deploy Content and Win Attention at Scale

But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
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A Simple Fix for your Company Marketing Messaging

In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
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14 Tips for Amazing Web Photos | Guide to Website Photography

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
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Letter to a Client: Honest Feedback on Website Content

When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn't know, or is it a waste of their time? Would you say the same words to them in person?
attention economy slide with yoga girl
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Grab Underpriced Awareness Before the Big Guys React

Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
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Which Social Media Platforms Should I Use?

Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
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How to Build a Loyal Following and Win Genuine Attention

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
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The Value of Brand and How to Build your Reputation

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
simplest marketing formula
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Why Selling Candy Bars is Nothing Like Selling Houses

I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”.