winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
golf big data

In the Golf Business, Why is Big Data So Scary?

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What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
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Simon-Sinek-how-great-leaders-inspire-action

Simon Sinek: How Great Leaders Inspire Action

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How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn't? Langley had the pedigree, the financial backing, and the expert team...
lead-nurturing
guide to inbound marketing

The Step-by-Step Guide to Inbound Marketing

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Announcing our newest educational ebook: Step-by-Step Guide to Inbound Marketing. We go over exactly how to turn your website into a lead and customer machine.
inbound-marketing

Online Marketing: How to Attract, Convert and Close Customers

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Across all industries, online marketing is becoming the primary avenue for Phoenix businesses to market their goods and services...surpassing print, television
online-marketing-for-law-firms

How Effective is Online Marketing for Law Firms?

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How strong of a strategy is online marketing for law firms? There are key markers and metrics to consider - sales process, size/budget, and consideration level
Secure Shopping Cart & Checkout

Secure Shopping Cart & Checkout

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Trusted, streamlined checkout processes Transparency with company policies and pricing structures SSL encryption and proven security
Recommended Products & Up-Selling Opportunities

Up-Selling & Related Products

Recommended products Up Selling related products Using social proof to attract more and larger purchases The product information