winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

A Simple Fix for your Company Marketing Messaging

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In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
Taking Off

How to Build Yourself a “Content Machine”

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Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
contact form Design

Contact Form Fail – Ours was so bad that we got rid of it

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I can't remember the last time I blindly completed a contact form...so we got rid of ours entirely. Spammers and salespeople were just wasting...
hire a person vs hire an agency

What does SEO Cost? Pros and Cons of Outsourced Online Marketing?

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What are the benefits and drawbacks of hiring a marketing agency vs bringing on staff in-house? Outsourced online marketing wins every time.
outsourced-lead-generation

What is Outsourced Lead Generation?

Should you use outsourced lead generation or handle inbound marketing internally? Well, it depends on a lot of things...here's how to decide which way to go.
relevant website content

How to Create an Optimized Lead Conversion Path

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Optimized lead conversion paths are how anonymous website visitors turn into qualified leads for you. It's 4 elements...here's how to set them up on your site
inbound 101 - lead conversion process

Inbound Marketing 101: Website Lead Conversion Process

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But let’s move beyond site visits. Let’s assume we’ve got some people coming to your website but aren't ready to buy? What now? A lead conversion process.
business-blog-ideas
Online Customer Account Management

Customer Account Management

Manage customer profiles and accounts. Allow clients to view order history, tracking, and delivery dates. Customers can manage their own accounts
e-commerce-phoenix

Abandoned Checkout Recovery

Consider Shopping Cart Abandonment strategy. Notifications and email reminders. Up-selling opportunities and related products.