Alright…who likes golf? …and what the heck does graphic design have to do with golf?

Really not very much, but read on and I’m gonna help you design some cool stuff AND play better golf…or your money back (just kidding, it’s all free)…

So, if you don’t have an in-house graphic designer, you still probably need to throw together some graphics once in a while…

Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I’m gonna suggest you check out

Canva is kind of like graphic design for dummies. Add some background images, overlays, some cool fonts and export to jpg or pdf…super easy.

The free program is probably all you’ll ever need…and just so you know, I don’t get a kickback if you sign up. It looks like this…

We use it all the time to put stuff together quickly, like this…

Our services guide lays out the principles around our website design processes. We give it to new prospective customers to help assess fit. Every graphic in this guide was put together in Canva with their stock (and free) materials.

All our ebooks are built in Canva including our most comprehensive Inbound Marketing Guide. It’s 45 pages long with an easy to read layout with some simple graphics to keep it interesting.


Yep, I wrote a golf instruction book…Click the image to grab it for free…I’d love to know what you think.

I like to think I could play that game a little bit in a past life…and still enjoy moving meetings out of the office and onto a golf course whenever possible.

When you’re done playing golf, go check out Canva.



Take Your Pick: Online or for Download

Measuring marketing success can be really challenging. With all the players and moving parts involved with a sale, it’s often really difficult to figure out where things are going.

The mathematics of marketing is actually quite simple.

We use these simple calculations for our clients every week at least, and now we’re turning over the secret sauce to you. It’s actually it’s quite underwhelming when you see it, but some of the best tools are the simplest ones.

We’ve got two separate marketing calculators for you to choose from. Both will help you calculate how many new customers, new leads, and total website traffic you’ll need to generate in order to achieve the sales goals you set.

If you want to bring in a million dollars in revenue every month, great! …but logically it’ll take a certain number of new customers to do this. Working backwards, you’ll need to generate so many new leads on a regular basis to get those customers. Still further, you’ll need to attract an even great number of website visitors (strangers) that you’ll be able to convert into the leads you need.

Using this data, you can find your weaknesses and figure out which areas of your sales funnel needs work. Maybe you need to boost your Search Engine Optimization efforts, or if conversion rates are low, you might want to focus on lead conversion path building. If you’r ramping up and looking to grow, here’s a great article that discusses the outsourced lead generation vs. handling inbound marketing yourself.

The online calculator is a quick and easy way to figure out how many customers, leads, and website visits you’ll need based on the sales goals you set and close rates.

The excel template is slightly more comprehensive, and you’ll have the ability to access any time you want.

Either way, you’ll benefit from knowing what is required from your marketing activities and where your strengths and weaknesses lie. We hope you find these tools helpful.

If you’d like us to review your site and your marketing efforts, we’re glad to offer some suggestions…no strings attached. There are often some low hanging fruit that can serve as quick wins for most companies.

Good luck!


As marketers, we spend endless hours evaluating and reacting to tons of metrics…facebook likes, page visits, conversion percentages, you name it. We know that these indicators help to guide our inbound marketing success.

The problem is that high level managers don’t care about this stuff. 

These “soft” indicators of success don’t always translate to the bottom line. You need to show real marketing ROI to your boss that can shape the way they view marketing programs…and more importantly, the money and resources they’ll allocate to marketing.

Here’s what we’re gonna go over:

  • 6 Marketing metrics that prove the value of your work
  • Outline the formulas so you calculate these metrics yourself
  • Explanations of why certain metrics are important and how to interpret them
calculating marketing metrics to show roi to your boss

Let’s dive right in…

1. Customer Acquisition Cost

This metric shows how much your company spends to pick up each customer. Of course, the lower this number, the better. It’s easy to calculate and if you can show that your work is helping to reduce this number, you’re improving marketing efficiency…and you’re going to be the hero at the next staff meeting.

2. Marketing % of Customer Acquisition Cost

This metric separates marketing costs from sales costs as a ratio of customer acquisition cost. This paints a more accurate picture of the actual load that sales and marketing teams are carrying in terms of bringing in new business.

If this figure is rising, they the marketing department may be underperforming, spending too much or has too much overhead, or perhaps you’re in an “investment phase” with new marketing initiatives that haven’t yet gained traction.

3. Customer Lifetime Value to Customer Acquisition Cost

This figure is a great justification for marketing investment. It’s a measure of how much value your company can expect to recieve from each new customer, as a function of the outlay required to capture that new customer.

This can be a meausure of marketing efficiency, attracting the “right” highest value customers, and perhaps upselling those customers based on marketing data and insights.

You want this figure to be high, but not too high. You company always needs to be reinvesting in reaching new customers…good leverage at the next budget meeting.


4. Time to Payback Customer Acquisition Cost

How long does it take to recoup your investment in each new customer? This number is usually measured in months, but not always. In industries where customers pay a monthly fee, it’s typical to expect this number to be less than 12 months.

Obviously, the sooner you can pay back your customer acquisition cost, the sooner you can start making money off your new customers.

5. Marketing Originated Customer %

This is a big one for marketing teams looking to legitimize their efforts. It’s simple…you’re showing what percentage of all customers started with marketing. When it comes to delivering new business, this is one of the best measures possible.

Ideal ratios vary depending on business model. Companies with a focus on outside sales or with a sales force in the field may be looking at 20 – 40%, whereas companies with inside sales and more of an inbound lead focus might be more like 40 – 80%.

6. Marketing Influenced Customer %

This is a similar measure in a way to Marketing Originated Customer %, but looks at the ratio of new customers that “touched” marketing programs at some point in the buying process. It’s easy to argue that marketing influenced the sale if someone downloaded materials from the website, or marketing data passed on to sales was used in the final pitch.

This measure is a great indication of how integrated marketing and sales efforts are, how effective marketing is at generating quality new leads, and nurturing existing leads. A sale is usually a team effort.

Some final thoughts…

I encourage you to download our little cheat sheet 6 Marketing Metrics Your Boss Actually Cares About (or click image below) to help you calculate these marketing performance metrics. Maybe you’re already reporting on similar stuff, but might add another 2-3 new measures of your success to please the boss.

Good luck!

Inventory Management & Tracking
  • Track inventory across all sales channels
  • Integrate with existing accounting and OEM systems
  • Manage product lines proactively with real time data
  • Offer promotions and discounts to move excess product

Your e-commerce website will integrate seamlessly into your existing inventory tracking system. Many online sales companies place a high priority on tracking available inventory, accounting, and open-to-buy programs, and your online solution needs to accommodate these imperatives.

From a customer standpoint, it’s also important to know which items are in inventory and which items may either be unavailable or back ordered. Inventories are updated in real time across all sales channels.

Understanding inventory can help management implement product discounts and buying incentives to help remove excess inventory or make room for new product. All e-commerce websites developed by Web Design Phoenix include inventory tracking systems. This proactive, data-driven approach to e-commerce boosts sales, increases margins and grows profits for any company.

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  • Unlimited shipping rules and rate calculation
  • Complete integration with major shipping carriers
  • Real time shipping calculations
  • Allow for selection of shipping options
  • Order tracking for customers via personal account

Your shipping policies are a critical factor in a customer’s buying decisions. Web Design Phoenix will help you establish your shipping pricing rules and ensure that your customers are never surprised with additional shipping fees or charges.

Shipping rules are set up however is most appropriate for your company. We can offer a variety of shipping options from which the customer can choose…ground shipping, air, expedited, next day shipping, same day shipping, and even select for a variety of shipping companies. Your pricing can be fixed, free, contingent upon product weight, package sizes, purchase amount, or based on actual price quotes from shipping companies in real time.

Web Design Phoenix consultants can guide you with either establishing accounts with appropriate delivery companies such as UPS, FedEx, DHL, and others. However complex or simple you would like your shipping rules to be, your e-commerce solution is equipped with the ability to calculate shipping charges and present this information to your customers. Order tracking numbers can be added to customer accounts to enable self tracking of delivery dates.

However simple or complex your shipping rules, a modern e-commerce website solution will tabulate and present this information to your customers before the final buying decision is made.

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  • Quantifiable analytic data
  • Marketing decisions based on numerical analysis, not theory
  • Understand where customers are coming from
  • Know what may be driving customers away, and fix it
  • Learn what your competition is doing, and how to beat them

Web Design Phoenix marketing consultants lean heavily on data driven solutions for your company’s e-commerce strategy. All of our websites come armed with the ability to track analytics, traffic referral patterns, and bounce trends. We work hard to keep an accurate pulse on what pages and layout structures are attracting business, and seek to change any items which may be costing your company money. You are provided with regular analytics reports, online traffic analysis, and insights on improving website profitability.

Analytic data allows our search engine optimization team to track keywords and website standing among your competitors in every major search engine. We come to understand exactly where your customers are coming from, where they’re going, what they’re buying, and what we might do to attract more business to your website.

Our recommendation and marketing strategies are not estimates on based on theory. Our e-commerce website clients are presented with quantifiable data, serving as the basis of all informed business decisions. We enlist in Google analytics as well as running adword analysis, and website search engine audits where appropriate. Web Design Phoenix experts know exactly what your competition is doing, and what you’ll need to do to get ahead and stay ahead of them in search engine rankings.

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