winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
content-creation

Why Bother Creating Fresh Content for My Website?

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Nobody likes to ride on the same boring path every day. Tell your website visitors something they don't know...that'll help them answer a question, resolve a challenge, or give them a pathway toward something better.
seo-image-alt-tags-ice hockey

SEO: What are Image Alt Tags and Why Do They Matter?

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Alt tags, or alternative text, are a piece of HTML code that is added to an image on a website to provide a text alternative for search engines.
frustrated writer at her computer

Simple 5-Part Format for Every Article You Write

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Writing new content can be hard. Even if you know your subject matter like the back of your hand, it's not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
website with cool purple background

How to Set Up a New Website A-Record in GoDaddy

Now that we've designed a brand new website, it's time for launch. To do this, we're going to need to adjust your domain's A record. Don't worry, it's super easy.
pretty girl holding a camera

14 Tips for Amazing Web Photos | Guide to Website Photography

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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
content creation diagram

Winning Attention: A Plan for Content Creation

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We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
golf-leap

Already a failed new year’s resolution…

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Technology is moving so fast and we've done so many killer things that I think we're doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
phoenix web design

What is Value Driven Website Design?

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The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
value-driven-design

How to redesign a website in 2020

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Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
buyer persona template download

Creating Great Content Starts with Your Buyer Personas

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Creating great content starts with identifying and targeting your ideal customers. Here's how to use buyer personas to get your online marketing rolling.