winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
pretty girl holding a camera

14 Tips for Amazing Web Photos | Guide to Website Photography

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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
content creation diagram

Winning Attention: A Plan for Content Creation

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We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?

Already a failed new year’s resolution…

Technology is moving so fast and we've done so many killer things that I think we're doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
phoenix web design

What is Value Driven Website Design?

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The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.

How to redesign a website in 2020

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Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
buyer persona template download

Creating Great Content Starts with Your Buyer Personas

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Creating great content starts with identifying and targeting your ideal customers. Here's how to use buyer personas to get your online marketing rolling.

How to create your Company Market Position Statement

Creating a market position statement is a vital initial step in the early stages of inbound marketing. Take the time to do it right and stand apart

Adding Business Details -> Submit to Google Maps

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Things change over locations, phone numbers, staff, product & service offerings. Your customers need to know where to find you...and just as importantly, Google wants you in their search results!
Web Design Phoenix SEO

Funny Stuff – SEO and Content Couples Therapy

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The ongoing battle between catering to search engine results, and actually producing a great user experience are conversations we have every day with out clients.

Product Categorization & Navigation

product categorization no longer needs to be "straight line". Rather, the goal is to usher the user to the appropriate products