winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
Social Media

How To Spend A lot Less Time Managing Your Social Media

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...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.

A Simple Fix for your Company Marketing Messaging

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In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
pretty girl holding a camera

14 Tips for Amazing Web Photos | Guide to Website Photography

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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
attention economy slide with yoga girl

Grab Underpriced Awareness Before the Big Guys React

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Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
which social media

Which Social Media Platforms Should I Use?

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Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
cheering audience at a rock concert
mcdonalds showing value of brand

The Value of Brand and How to Build your Reputation

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So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
bee pollinating a flower

Win Attention Today: Cross-Pollinate One Audience to Another

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You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Taking Off

How to Build Yourself a “Content Machine”

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Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.