winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
Logo Design Phoenix

Professional Logo Redesign – How a unique message makes a brand successful

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A unique idea and a meaningful message for a company logo is very important for a successful business. Here is a little peek behind the curtains on how we design logos or redesign logos in Phoenix, AZ
content-machine

How Small Companies Can Deploy Content and Win Attention at Scale

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But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
pretty girl holding a camera

14 Tips for Amazing Web Photos | Guide to Website Photography

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Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
feedback

Letter to a Client: Honest Feedback on Website Content

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When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn't know, or is it a waste of their time? Would you say the same words to them in person?
which social media

Which Social Media Platforms Should I Use?

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Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
mcdonalds showing value of brand

The Value of Brand and How to Build your Reputation

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So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
company website sucks

If your Company Website Sucks, here’s a Better Way

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When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
content creation diagram

Winning Attention: A Plan for Content Creation

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We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
graphic-design-cheat

Cheating the system when it comes to graphic design…

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If you don't have an in-house graphic designer, you still probably need to throw together some graphics once in a while...Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I'm gonna suggest...