winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
Logo Design Phoenix

Professional Logo Redesign – How a unique message makes a brand successful

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A unique idea and a meaningful message for a company logo is very important for a successful business. Here is a little peek behind the curtains on how we design logos or redesign logos in Phoenix, AZ

A Simple Fix for your Company Marketing Messaging

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In researching website copy, and some of our competitors, I stumbled on a site that had the word "we" written 33 times...just on their homepage. A clear example of what not to do
cheering audience at a rock concert
mcdonalds showing value of brand

The Value of Brand and How to Build your Reputation

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So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
company website sucks

If your Company Website Sucks, here’s a Better Way

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When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
female bartender in a restaurant

Biggest advertising mistake that golf clubs are making

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It's astonishing to hear how romantic people can be about "what they've always done". I believe it's an enormous vulnerability... and at the same time a HUGE opportunity for orgs that get it. Those that aren't building brand risk slipping toward irrelevance. 
Simon-Sinek-how-great-leaders-inspire-action

Simon Sinek: How Great Leaders Inspire Action

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How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn't? Langley had the pedigree, the financial backing, and the expert team...
The Secret Marketing Formula

The World’s Greatest Stick Figure Marketing Formula

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There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.
company-niche-market-position

How (and Why) to Define Your Company’s Niche Market Position

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Avoid the "Sea of Sameness" and take some time to define your company's niche market position carefully - time well spent, especially if you've never done it.
value-driven-design

How to redesign a website in 2020

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Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.