e-commerce-phoenix
  • Consider Shopping Cart Abandonment strategy
  • Notifications and email reminders
  • Up Selling opportunities and related products
  • Maximize online sales and return on investment

Capture those missed opportunities

While implementing an e-commerce shopping cart solution ideally suited to your customer base is imperative, the inevitability of abandoned shopping carts warrants significant consideration. E-commerce analytics suggest that over 50% of abandoned shopping carts can be recovered within the first few hours, and dropping to 10% within the next 48 hours. People change their mind, for whatever reason. It’s vital to enact a strategy to capture these missed or lost revenues.

Data also suggests that a proper e-commerce shopping cart abandonment strategy can recover up to 80% of would-be business.

Typically, a reminder email will be sent within a couple hours, with follow-up emails or notifications again in a matter of days or weeks depending on the industry and client demographics. Whatever the strategy, it is important to understand that when a customer is at the shopping cart stage of the online purchasing process, they are the closest thing possible to a sale.

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Casey Bourque

Casey Bourque

Director of Marketing at Web Design Phoenix
Casey is our Director of Marketing and oversees our key online marketing and website development accounts. Fun fact - Casey is an extraordinary golfer. He has played on the PGA Tour, including the 2004 US Open Championship. I guess that explains why he's never in the office on Friday afternoons...
Casey Bourque