winning market share

Keynote: Winning Market Share

, , , , ,
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
Social Media

How To Spend A lot Less Time Managing Your Social Media

, , ,
...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.
content-machine

How Small Companies Can Deploy Content and Win Attention at Scale

, , , , ,
But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
attention economy slide with yoga girl

Grab Underpriced Awareness Before the Big Guys React

, , , , , , ,
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
which social media

Which Social Media Platforms Should I Use?

, , , , , , , , ,
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
cheering audience at a rock concert
writing tips

Tips for Writing Stuff that Doesn’t Suck

, , , , , , ,
We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
female bartender in a restaurant

Biggest advertising mistake that golf clubs are making

, , , ,
It's astonishing to hear how romantic people can be about "what they've always done". I believe it's an enormous vulnerability... and at the same time a HUGE opportunity for orgs that get it. Those that aren't building brand risk slipping toward irrelevance. 
bull-shark-photo
The Secret Marketing Formula

The World’s Greatest Stick Figure Marketing Formula

, , , , , , , ,
There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.
Web Design Phoenix Internet Marketing

What’s the difference between SEO and Inbound Marketing?

, , , , ,
Search engine optimization is a strategy used in the ATTRACT stage of inbound marketing. There are many other tools to deliver marketing results online.