https://www.webdesign-phoenix.com/wp-content/uploads/2019/12/winning-market-share.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-18 15:02:202020-11-19 21:30:51Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/09/Social-Media.jpg 720 1280 Sam Lee https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Sam Lee2020-09-22 13:34:222020-09-22 13:36:05How To Spend A lot Less Time Managing Your Social Media
...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.
https://www.webdesign-phoenix.com/wp-content/uploads/2020/08/content-machine.gif 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2020-04-08 12:15:012021-01-12 15:04:51How Small Companies Can Deploy Content and Win Attention at Scale
But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation
https://www.webdesign-phoenix.com/wp-content/uploads/2019/11/slide-attention-economy.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-11-01 13:21:032020-09-08 17:38:10Grab Underpriced Awareness Before the Big Guys React
Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/which-social-media-header.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-23 11:55:542020-09-08 17:38:10Which Social Media Platforms Should I Use?
Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/10/concert-large-audience.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-10-15 12:07:232021-04-06 11:05:07How to Build a Loyal Following and Win Genuine Attention
So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
https://www.webdesign-phoenix.com/wp-content/uploads/2019/09/writing-tips.jpg 358 705 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-09-09 09:06:042021-04-02 09:58:48Tips for Writing Stuff that Doesn’t Suck
We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
https://www.webdesign-phoenix.com/wp-content/uploads/2019/08/fun.jpg 628 1200 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2019-08-28 14:58:432020-09-06 16:26:37Biggest advertising mistake that golf clubs are making
It's astonishing to hear how romantic people can be about "what they've always done". I believe it's an enormous vulnerability... and at the same time a HUGE opportunity for orgs that get it. Those that aren't building brand risk slipping toward irrelevance.
https://www.webdesign-phoenix.com/wp-content/uploads/2018/02/bull-shark-photo.jpg 1064 1300 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2018-02-14 10:49:122020-09-06 16:44:31Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
https://www.webdesign-phoenix.com/wp-content/uploads/2018/01/The-Secret-Marketing-Formula.png 405 1068 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2018-01-18 10:00:002021-02-23 10:12:10The World’s Greatest Stick Figure Marketing Formula
There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.
https://www.webdesign-phoenix.com/wp-content/uploads/2017/09/difference-between-seo-and-inbound-marketing.jpg 900 1500 Casey Bourque https://www.webdesign-phoenix.com/wp-content/uploads/2020/03/phoenixwebdesign.svg Casey Bourque2017-07-03 15:27:022020-09-08 17:54:04What’s the difference between SEO and Inbound Marketing?
Search engine optimization is a strategy used in the ATTRACT stage of inbound marketing. There are many other tools to deliver marketing results online.