Advertising & Paid Reach

Keynote: Winning Market Share

Track & Report Performance, Trending Analytics & Performance Data, Content Marketing, Golf Marketing, Graphic Design, SEO (Search Engine Optimization)

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.

How To Spend A lot Less Time Managing Your Social Media

Other Advertising & Paid Reach, Content Marketing, Marketing Automation, Social Media Entrepreneur

...that will alleviate some of the stresses that you deal when it comes to social media management and give you a guide on how to get started.

How Small Companies Can Deploy Content and Win Attention at Scale

Attract the Right Attention Advertising & Paid Reach, Content Marketing, Graphic Design, Marketing Consulting, SEO (Search Engine Optimization), Website Design

But how can a sole proprietor or small business operator find the time to do all that? Well, here's part of a presentation a gave to a group of investors a few months back. You can see the entire presentation

Grab Underpriced Awareness Before the Big Guys React

Track & Report Performance Advertising & Paid Reach, Analytics & Performance Data, Fundraising Websites, Golf Marketing, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.

Which Social Media Platforms Should I Use?

Attract the Right Attention Advertising & Paid Reach, Analytics & Performance Data, Content Marketing, Fundraising Websites, Golf Marketing, Graphic Design, Inbound Marketing, Marketing Consulting, Social Media, Website Design

Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.

How to Build a Loyal Following and Win Genuine Attention

Attract the Right Attention Advertising & Paid Reach, Content Marketing, CRM (Customer Relationship Management), Fundraising Websites, Golf Marketing, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s

Tips for Writing Stuff that Doesn’t Suck

Attract the Right Attention, Close Deals (Sales) Advertising & Paid Reach, Content Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Social Media, Website Design

We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.

Biggest advertising mistake that golf clubs are making

Attract the Right Attention Advertising & Paid Reach, Content Marketing, Golf Marketing, Logo Design, Social Media

It's astonishing to hear how romantic people can be about "what they've always done". I believe it's an enormous vulnerability... and at the same time a HUGE opportunity for orgs that get it. Those that aren't building brand risk slipping toward irrelevance.

Everyone likes shark stories right? I’ve got one for you

Close Deals (Sales) Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Inbound Marketing, Marketing Automation, Marketing Consulting

Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.

The World’s Greatest Stick Figure Marketing Formula

Your Game Plan Advertising & Paid Reach, CRM (Customer Relationship Management), Fundraising Websites, Graphic Design, Inbound Marketing, Logo Design, Marketing Automation, Marketing Consulting, Website Design

There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.

What’s the difference between SEO and Inbound Marketing?

Attract the Right Attention Advertising & Paid Reach, Content Marketing, Inbound Marketing, Marketing Consulting, SEO (Search Engine Optimization), Website Design

Search engine optimization is a strategy used in the ATTRACT stage of inbound marketing. There are many other tools to deliver marketing results online.